«One of the most underutilized and yet
powerful things a
company can do for itself is find a way to activate its employee base to
socially tell its brand story,» said Pavey Purewal, CMO, Dynamic Signal.
For the 11th year in a row, survey respondents ranked «innovative leader» as the most
powerful driver of their choice of best
company, followed by «treats employees with respect,» «is
socially responsible,» «has loyal employees,» «does important, quality research,» and «makes changes needed.»