This would require a change in representative capacity to eliminate this conflict of interest since the brokerage is legally unable to provide
sole agency representation to parties on competing sides of a transaction.
These distinctions are important for both the brokerage (and its related licensees) and the buyer / tenant or the seller / landlord to consider, since the nature of the relationship that is established, whether
sole agency, limited dual
agency, or no
agency, determines the duties and obligations of the brokerage and its related licensees, as well as the level of assistance and
representation that the party will receive.