Yet, in speaking with 50 SaaS companies to put this post together, we found that calculating
this somewhat simple metric accurately was an absolute disaster.
Not exact matches
It all sounds
simple, but there are two important issues to take into account that make the «open rate» a
somewhat less helpful
metric than most people think (as far as business development is concerned).
That equation is
somewhat betrayed by the
simple textual
metric that the word «value» in the sense of economic value is used more than twice as often than in the sense of ethical values.