He also said that he finds it «creepy» when «all of a sudden something is chasing me around the web,» referring to
sophisticated ad targeting.
Of course not all customers use ad blocking and there are incredible opportunities to be realized with
sophisticated ad targeting.
Not exact matches
Also unlike a billboard, viewers of online
ads may be a narrow
target audience, rather than anyone driving by; Facebook's
sophisticated tools for advertisers offer a slew of ways to segment audiences.
Nowhere near as
sophisticated as things are today, geo -
targeting allowed marketing companies to hit a general area (usually a town, county or city) and drill down to the right people in that area using data mined from cookies, so, for example, farmers within driving distance of one of the many Springfields across our great land would get
ads from the local Agway there telling them when there was a sale on farmer stuff.
Getting more
sophisticated, cookie -
targeted ads can put you in front of the right demographic or the segment, such as those rare people who never miss a chance to cast a ballot.
Kauffman says Democrats have a
sophisticated target marketing system that will send tailored digital
ads to individual votes, based on the kinds of websites they frequent.
Ad networks use sophisticated algorithms for targeting and inventory management, but there are no tools available to check the safety of each a
Ad networks use
sophisticated algorithms for
targeting and inventory management, but there are no tools available to check the safety of each
adad.
John Barnes, Chairman AOP and MD Digital and Tech Incisive Media, said: «It is a little over 18 years since the first banner
ad was served and in that time digital advertising has become the most significant revenue stream for most media owners and a
sophisticated and established
targeting medium.
I've heard similar good things from others running
ads on Facebook who have been very
targeted in their approach (and are
sophisticated enough to do A / B testing, as you have).
The data store is «a set of
sophisticated applications, data management programs, advertising trackers, and information databases that collectively could be used to
target and influence individuals through a variety of methods, including automated phone calls, emails, political websites, volunteer canvassing and Facebook
ads,» the firm said in a blog post on its website.
If you choose to advertise on Facebook, you can distinguish who sees your
ad, as they have a very
sophisticated system to help you narrow down the demographics of those you want to
target.