Winning
space on a bookstore shelf is becoming ever more challenging.
Not exact matches
I would never sign with another publisher unless they offered either a huge advance or something I wouldn't have access to as an indie, such as a promotional budget or
shelf space in big
bookstores, translation deal or a film deal, etc (I know film isn't handled via the publisher, but that's the kind of thing I mean — something I can't do
on my own).
Self published authors have to rely
on their own resources, be more creative in finding retail
shelf space for their books (as a rule, self published authors have far less access to chain
bookstore shelves than the big publishers who spend millions
on marketing dollars), and have to work very hard to create any sort of buzz about their books.
But to talk about that
bookstore space for a moment: a year of availability
on a
shelf is probably too generous!
This means if getting your title stocked
on bookstore shelves is part of your marketing plan, Booksellers Return Program is an essential element to earning
shelf space and / or in - store book signings.
So far, only in English - language countries has the digital revolution extended so far that it is clearly reducing
bookstore shelf space and forcing publishers to really rethink their futures in a world where «putting books
on shelves» will not be the strong value proposition for authors it has always been.
Back when brick - and - mortar
bookstores were the norm, backlist titles may not have been given
shelf space in favor of newer front list books (see discussion
on front list below).
Since
shelf space is important to
bookstore owners, they want to ensure they are using it for the best return
on investment, and who can blame them?
At Amazon's six physical
bookstores — six more are
on the way — books are arranged
on shelves face out, even though that takes more
space.
Frankly,
bookstores have enough
on their plate competing with Amazon for readers» dollars than to give up
shelf space to a self - pubbed author.
It takes a (helluva) lot of time and money for self - published books to get
on the radar (never mind into the inventory and then
shelf space) of a retail
bookstore.
If I'd been in a
bookstore, Deighton wouldn't have had a look in, firstly because he would be unlikely to have any
shelf space (despite a recent reissuing of the texts with damn fine covers), at best maybe a spine out copy or two and secondly because other, newer titles would have been calling out for my attention
on tables and in 342 offers.
Publishing consultant Mike Shatzkin discusses the erosion of
shelf space in
bookstores, publishing innovation, English as a disruptive force overseas, and the two priorities publishers should be focused
on over the next 6 - 12 months: price experimentation and improving rights databases.