Some practical points: If you're just
starting out, some opportunities that make a lot of sense for platform - building include: writing guest posts for popular bloggers who share a similar audience, writing a regular column for a newspaper or online magazine, seeking out
speaking gigs (paid or unpaid), participating in conferences (for networking opportunities as well as exposure to new, inspiring ideas), using social media to share your message, and requesting interviews with popular authors / speakers / leaders to feature on your blog.