You will know, right away, if you get a «not so good» feeling when
speaking with a book marketing firm.
When you're
speaking with any book marketing or PR company, you should request a tailored proposal that is designed to market your book to your reader in your category.
Not exact matches
David Meerman Scott, author of The New Rules of
Marketing and PR, with now three editions of updated rules of marketing speaks about his newest version of his best - sell
Marketing and PR,
with now three editions of updated rules of
marketing speaks about his newest version of his best - sell
marketing speaks about his newest version of his best - selling
book.
When I came up
with the idea for my first
book, 101 Ways to
Market Your Business, I
spoke to a number of people in
marketing about it.
Your
book can be used as a high - quality
marketing tool and potentially earn you additional side income from new customers (or users),
speaking gigs and consulting jobs, along
with these benefits:
In preparing our new
book, Inbound
Marketing: Attract, Engage, and Delight Customers Online, my co-author and HubSpot CEO Brian Halligan and I
spoke with many entrepreneurs whom we admire.
For Release: On Receipt Contact: Shel Horowitz, 413-586-2388,
[email protected], Twitter: @ShelHorowitz Shel Horowitz
Speaks at Green and
Marketing Events HADLEY, MA: Shel Horowitz, primary author (
with Jay Conrad Levinson) of the award - winning new
book, Guerrilla
Marketing Goes Green: Winning Strategies...
In episode 23 of The Writing Coach, I
speak with author and
book marketing expert Fauzia Burke.
I had a wonderful time
speaking with Judith Briles about the state of self publishing and how to
market books in the coming year.
I can't
speak for others, but because I am able to spend several months of my time working for far less than minimum wage, considering I usually work 10 - 12 hours, six days / week, to edit and publish a
book, my clients (writers) prefer to enter into a business arrangement
with me rather than become a contractor for the production of their work and deal
with the «very real» business of distributing and
marketing their title afterwards.
Finally, many authors I
spoke with [for the Publishing Perspectives piece] agreed that the process of serialization worked best almost as a
marketing device — to build buzz and spread the word before a final
book / compilation was released.
I did that
with http://www.johnkremer.com, http://www.johnkremerauthor.com (that link goes to my biography featured in my
book, 1001 Ways to
Market Your
Books), and http://www.johnkremerspeaker.com (that link goes to my
speaking page at http://www.Bookmarket.com).
In our series
with specialists (analysts, visionaries, and players) who will tackle issues in the seven pivotal publishing
markets of Frankfurt Book Fair's and Publishing Perspectives» conference, we hear now from the publisher Beata Stasińska, who speaks on October 18 at Frankfurt Book Fair's Business Club as the Polish market's analyst in The Markets: Global Publishing
markets of Frankfurt
Book Fair's and Publishing Perspectives» conference, we hear now from the publisher Beata Stasińska, who
speaks on October 18 at Frankfurt
Book Fair's Business Club as the Polish
market's analyst in The
Markets: Global Publishing
Markets: Global Publishing Summit.
We cover the A-Z of
Book Marketing,
with experts
speaking on ways to build your platform, free and paid advertising, and things you can implement right now to see an immediate change in your sales.
In episode 3 of The Writing Coach, I
speak with author and
book marketing expert Tim Grahl.
Corinne Liccketto, Sales and
Marketing Manager and
Book Publicist
with Smith Publicity,
spoke specifically about the need for self - published authors to establish for themselves a complete brand, as well as establish their credibility in either a non-fiction platform or as a writer who has believable expertise in that area.
Speaking of the development, Rich Freese, President and CEO of Recorded
Books said, «We are excited to work
with Wasserstein & Co., whose expertise in the stewardship of content - owning media businesses will enable us to expand our leadership position in the audiobook, eBook, and digital content
markets.
I am sure that I am
speaking for many others on The
Book Marketing Network when I say that we wholeheartedly appreciate you taking the time to do this interview and for sharing your success story
with us all.
I've
spoken with many authors who were published traditionally, and their publisher didn't do much
marketing (if any) for their
book.
Even bigger than that, if you think that you can get
speaking opportunities or further your career — if you can monetize your
book in ways completely outside your readership itself — then the «Return» part of your «Return On Investment» (ROI) gets much bigger, thus giving you a bigger cushion to play around
with marketing strategies.
Recently we've had the good fortune to
speak with bestselling author and publishing guru David Chilton about publishing best practices, and he's emphasized some key points we've been telling our clients: conserve your energy and put your resources into things that really matter, rather than spinning your wheels in areas that won't have a strong impact on
book marketing and sales.
Not one to sit idle, I've done a lot of things
with my «free» time, including write 2
books (Sam Kane
Book 2 & the Epic Fantasy that is this close (holds finger and thumb a hairs breadth apart) to being done), did some guest
speaking gigs on
marketing, podcasting and social media — and I'm about to do another one all about Scrivener for a couple of writer's groups / conferences.
There would be limitations
with respect to genres, style of writing and number of
books to be taken to
market, not to
speak of working
with already selected manuscripts and authors in various stages of
marketing.
Taste of the Extravaganza March 3 — Spring into
Book Marketing Action, AuthorYOU Circles March 4th to 7th — Vacation / working
with a client, Florida March 9 - 10 — Master Mind group, Denver CO March 17 - 18 - Judith Briles
Speaking Unplugged Bootcamp, Denver CO April 7 — Author YOU Circles, Aurora CO April 14 — AuthorYOU BootCamp — Author Cornucopia
Book Camp May 5 — Author YOU Circles, Aurora CO June 2 — Author YOU Circles, Aurora CO June 16 — Nebraska Writers Conference Scotts Bluff, NE June 21 - 23 — Judith Briles
Book Publishing Unplugged Bootcamp, Denver CO June 28th to July 13 — Family Vacation, Alaska July 21 — Author Annual BBQ, Denver, CO July 27 - 29 — Texas Authors Association — Ninja
Book Marketing, Dallas TX August 4 — Author YOU Circle, Aurora CO August 23 — VIP Free conference AuthorU Extravaganza, Denver CO August 24 - 25 — AuthorYOU Extravaganza, Denver CO September 8 — Author YOU Circles, Aurora CO September 9 — 15 — Writers Retreat, San Diego, CA September 20 - 22 — Alaska Writers Guild, Anchorage, AK October 6 - 13 — Writing Retreat — a Private event
with a client, FL October 18 — 21 — Florida Writers Conference, Altamonte Springs, Florida November 17 - Author Autumn Tea and Holiday Sale, Aurora CO November 9 - 10 - Judith Briles
Speaking Unplugged Bootcamp, Denver CO December 1 — Author YOU Circles, Aurora CO
Taplin says he'd agree
with calls — from Cannongate's Jamie Byng to Nielsen's Jo Henry (
speaking Monday at DBW's pre-day Nielsen practicum)-- for publishers to slow down, produce fewer
books well and carefully and
market them
with genuine dedication and follow - through.
From numbers of units sold to overall sales of any given
book, no one is going to
speak up
with specifics unless he has to (or unless he's a pioneer like Hugh Howey who wants to see transparency in order to foster good decision making about the
market).
It will always be the author's
marketing, including emails, tweets and blogs to readers, as part of continuing social networking that can also include outreach to
book bloggers, via FaceBook, and YouTube,
with more new techniques developing as we
speak.
However, the question remains,
with all of the
marketing effort described above, how does a writer have time to write more
books to keep the advantage you've
spoken of?
I teach and
speak on the subject of
book publishing and
book marketing, and regularly consult
with authors, entrepreneurs, publishers, and brands on their
book proposals,
market positioning, brand and content / social media strategies.
All Acting Vs. Writing Advertising Apps For Writers Art Author Collectives Banning
Books Blogging Blog Tours
Book Cover Design
Book Marketing Booksellers Branding Character Development Character - Driven Fiction Christian Erotica Clichés In Writing Co-Authoring Construction Coping
With Anxiety Coping
With Rejection Letters Copyright Copyright Infringement Copywriting Creating A Business Plan Dealing
With Fear Defining Success Depression Developing Setting Drug & / or Alcohol Abuse Editing Vs. Writing Editors Education Entrepreneurial Skills Ethical Issues In Fiction Evoking Emotion Expat Writers Fame Fantasy Finding Inspiration Finding Your Voice Follow Your Dreams For Aspiring Writers For Indie Authors Gender Issues Genre Getting Published Ghostwriting Grief Handling Critique Historical Fiction Horror Stories In Publishing Interdisciplinary Art Karma Lit Killing Off Characters Learning From Mistakes LGBT LGBT Literature Literary Adaptations Literary Journals Lyrics Mailing Lists
Marketing Memoir Metaphysical Lit Multicultural Fiction Music Music Vs. Writing Nonfiction Nonfiction To Fiction Nurturing Creativity Packaging Advice Perfectionism Photography Playwriting Plotting Poetry Political Art Pornography Protagonist Development Public
Speaking Publishing Religion Research Romance Novels Self - doubt Selfpublishing Setting Goals Social Effects Of Fiction Social Media Social Networking Spiritual Lit Staying Motivated Stereotypes Success Taking Care Of Yourself Taking Risks Target Audience Thrillers Time Management Time Travel Traditional Publishing Trilogy Trust Your Instincts Truth In Fiction Twitter For Writers Typesetting Websites Work / Life Balance Writer Quirks Writer's Block Writers» Conference Writer's Life Writing Advice Writing A Series Writing As Therapy Writing
Book Reviews Writing Craft Writing Dialects Writing Erotica Writing For A Living Writing For Children Writing (General) Writing Groups Writing In A Foreign Language Writing Playlists Writing Sequels Writing Vs. Medicine Writing Workshops Writing Yourself Into Your Characters Youth Arts Youth Education
In this post, I'm going to share
with you a
book marketing tip I just experienced this last weekend at a live
speaking engagement where I was selling
books.
I write bestselling non-fiction under Joanna Penn, including How To
Market A
Book, Business for Authors: How to be an Author Entrepreneur, How to Make a Living
with your Writing, The Successful Author Mindset, The Healthy Writer, Successful Self - Publishing, Public
Speaking for Authors, Creatives and Other Introverts, and Career Change.
She was privileged to teach public relations at Pepperdine University in Malibu and provide countless professionals
with private instruction on
book packaging,
marketing, and public
speaking.
With the myriad of ways we can now build platform — Youtube videos, Facebook Live, Instagram Stories,
speaking, podcasting, blogging, curating content, and, of course, social media
marketing — it's easier than ever to feel you have little time to write your
book.
Sell Your
Book Like Wildfire: The Writer's Guide to Marketing and Publicity by Rob Eagar Learn how to: • Increase your book sales by driving readers to bookstores and online retailers • Build a brand that makes your books stand out from the crowd • Secure more media interviews and speaking engagements • Connect with key influencers who spread word of mouth • Create raving fans who buzz about your book on social media (2
Book Like Wildfire: The Writer's Guide to
Marketing and Publicity by Rob Eagar Learn how to: • Increase your
book sales by driving readers to bookstores and online retailers • Build a brand that makes your books stand out from the crowd • Secure more media interviews and speaking engagements • Connect with key influencers who spread word of mouth • Create raving fans who buzz about your book on social media (2
book sales by driving readers to bookstores and online retailers • Build a brand that makes your
books stand out from the crowd • Secure more media interviews and
speaking engagements • Connect
with key influencers who spread word of mouth • Create raving fans who buzz about your
book on social media (2
book on social media (2012)
He also works
with corporate and entrepreneurial clients and as a consultant to publishers,
speaking throughout the country on the benefits of custom
book publishing and the
marketing opportunities that abound.
I recently
spoke with D'vorah Lansky, the author of
Book Marketing Made Easy, and the producer of the Digital Publishing Virtual Summit, the 4th Annual
Book Marketing Conference Online.
Because individual authors don't have access to the distribution or
marketing channels of the
book trade, this is an uphill struggle, unless you're one of those niche authors who has direct access to his audience, or someone who can exploit a back - of - the - room situation (for instance, someone
with a
speaking career who can sell
books at his lectures).
On Tuesday Evie will be
speaking at the London
Book Fair (5.30 pm, Children's Hub) about how to engage hard to reach audiences
with content
marketing.
(If you're not familiar
with the term, pull through is
marketing speak for a clear demonstration that the author's name / reputation will sell a lot of
books or at the very least they have an idea of how to raise awareness).
Funke is pleased
with the press as well,
speaking about how she enjoys her newfound creative freedom and freedom to
market her
books to the age groups she chooses.
We
spoke with Joye Johnson who tapped into her local community
with love of the Farmers»
Market to sell more
books.
The Indian
book market is talked about a lot in Western publishing:
with an estimated 125 million speakers it is the second largest English
speaking country in the world.
It's taken me about 30 - plus years to get where I am — a published author
with an Indie publisher — 5
books on the Amazon
market place but no $ $ to
speak of, of course - and just when I think I can't write anything else, up pops another idea.
In this episode of Gape Into The Void, Jason and I had the chance to
speak with Ray Velez, the CTO of legendary digital agency Razorfish, and co-author of the
book, «Converge: Transforming Business at the Intersection of
Marketing and Technology.»
Art Southampton also provides a robust programming schedule, including receptions
with artists and
book signings, and a daily art symposium sponsored by One Art Nation that brings together leading opinion leaders and art industry experts to
speak on a wide range of topics covering everything from artist spotlights to panel discussions on contemporary art
market trends.
1 IP, 1 Real Estate A Top Criminal Content Marketer Blogging from the Top Patent District Young Firm Blogs Its Way to 10 New Clients in 90 Days Generating Business Clients on Quora 2 Firms Using Podcasting A Steady Flow Of Clients Using Techniques From Other Industries
Book - Writing As A Business - Getter Divorce Guide Pulls In Clients Interviewing Prospective Clients On Podcasts Great Lessons From A Referral - Based Injury Practice Using Workshops To
Market Estate Planning And Small Business Services Attorneys Gain New Business by Educating Clients The «Velvet Hammer» Pulls in 7 - Figure Cases Using 3 Techniques Building a Multi-Specialty Practice
with Seminars Niche Blogging by a Contract Attorney Internet Pioneer Has Global Reach Using Op / Eds And Success Stories to Bring In New Clients How One Lawyer Brands Herself Through Content
Marketing Food - Contamination Litigator Dominates His Niche
with Content and
Speaking Business Transaction Firm
with Recurring Revenue Blogging to Lawyers and Charging for Consultations Publishing and
Speaking Keep This Green - Buildings Practice Thriving Online Brand Protection Lawyer Thrives
with Blogging, TV, and Referrals Foreclosure Solo Succeeds
with Phone Videos, Ghostwriters, and Networking Group Blogging, Tweeting, and Podcasting Launch This Nashville Sports Law Practice ADA Specialist Builds National Consulting Practice
with Blogging