As a child's anxiety escalates, the ways in which parents and caregivers tend to respond — by reassuring their kids, calming them, and making
special allowances so they can avoid difficult situations — actually reinforce negative patterns and solidify anxiety's hold, Lyons says.
It leverages the strength of numbers to demand the best rebates,
allowances, placement dollars,
special pricing and vendor programs available on a national level, and it does
so with the help of technology.