Ask them to sign up to your book reviewer team, and have it be a little more official by having
a specific email subscriber list.
Not exact matches
Creating a series of targeted
emails which are allocated to
specific demographics within your
subscriber registry can vastly improve open rates and conversion.
But the real game - changer is its event - triggered
email capability, which shoots out messages with alerts or content to
subscribers when they take certain actions on your site, when it's their birthdays or when they haven't yet visited a
specific page.
It means that each
subscriber will get an
email containing a link for the
specific lead magnet that they signed up for — much more targeted than sending them to a generic resource page containing links to a dozen other lead magnets.
Again, we are not talking about climbing up the rankings in a genre -
specific category or how many
email subscribers we can gain or how many books we can give away.
To avoid being just another unread
email in your
subscribers» inboxes, it is critical to understand how to aim your newsletter at the
specific needs and interests of your audience.