I mentioned a couple very
specific link building strategies in that column, press releases and directory submissions.
This is the first part of a brand new series, which will be featuring
specific link building strategies every once in a while.
Not exact matches
This is definitely an example of how the
link building playing field constantly changes based on
specific strategies becoming common knowledge (and spamable), technology advancements (eg, mobile usage) and just how your target audience can instantly put up their personal firewall on
specific strategies due to others wasting their time.
So we implemented a local
link building strategy where we could go and chase press mentions in local news and articles that featured direct quotes and request backlinks to
specific local pages from them.
Before I get into the
specific strategies for each of the two main approaches to
link building, I want to mention some overall guidelines for success in this
strategy.
Whether it's
building links to
specific pages, creating
link targeted content or any other
strategy; write it down before you start.
The bottom line here is that for a productive
link building strategy, it makes sense to leverage both company communications and marketing resources as well as those of a SEO consultant that understand the
specific mechanics of
linking and can train client side departments how to leverage their current activities to earn citations online.
However, you can use this to help you find
specific effects your
link building strategy has had.
We also implement other location - based law firm SEO
strategies, including local
link -
building, attorney -
specific address schema and location -
specific keyword optimization.