Designed HTML supported e-mail marketing ads targeted to
specific reader demographic populations
Not exact matches
Depending on what device or
demographic the
reader belongs to, the name of the articles could be custom tailored to suite that
specific group.
In - Depth
Reader Profiles examines the
demographics and buying patterns of consumers purchasing
specific genres of books.
While this might make it harder for Amazon to send
readers to the website for voting, it also allows them to market the website to a
specific demographic.