As @bookofjoe said in a recent tweet, «All tablet companies but Apple
spend big ad $ telling us how great machines are instead of great things we can do with them.
Not exact matches
These tend to be more expensive, but it's worth
spending more on an
ad that is going to make a
bigger impact.
Digital marketing makes up 41 % of the total
ad spend by businesses, which is
bigger than TV, Radio, or Print advertising,
The walled - garden nature of Facebook in particular has come under scrutiny, as they've recently had significant problems regarding the accuracy and efficacy of their advertising methods, with several
big brands opting to reduce their
ad spend on the site until more accurate metrics are released.
The latest figures from the Interactive Advertising Bureau show that the third quarter last year was the
biggest ever, with a total of $ 17.6 billion
spent on digital
ads.
«With the myriad of sophisticated attacks and the
ad infinitum game of «cat and mouse» between hackers and security software vendors, we believe a
big ramp in cybersecurity
spending will continue in the coming years as «cyber warfare» heats up, adding to growth prospects at next - generation security software companies,» said Daniel Ives, an analyst at FBR Capital Markets, in a recent note.
Here are some of my
biggest takeaways from
spending big on Facebook
ads over the last year.
Unilever's chief marketing officer, Keith Weed, threatened to reduce the company's
ad spend online if the
big tech platforms didn't clean things up.
Collins pointed out that a
big part of UK (and indeed US) election law relates to «declaration of
spent», before making the conjoined point that if someone is «hiding that
spend» — i.e. by placing dark
ads that only the recipient sees, and which can be taken offline immediately after the campaign — it smells like a major risk to the democratic process.
The North American beverage setback came despite PepsiCo
spending big money on two Super Bowl
ads in the period, one for brand Pepsi and another one for Mtn Dew.
More from our travel issue: To take on the competition, online travel bookers like Expedia and Priceline are offering events and activities beyond hotel and airline reservations, and they're
spending big to market themselves to consumers,
Ad Age's Adrianne Pasquarelli reports.
Many
bigger companies do meet the above - mentioned criteria, and they are
spending an enormous amount of money on PPC
ads.
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Paladino's
big - ticket expenditures were TV and radio
ads as well as campaign mailers, on which he
spent $ 370,640, $ 50,360 and $ 284,628, respectively.
The party committees (RNC, RSCC, etc) and outside organizations
spent big on TV
ads, particularly late in the campaign, which is also when
ads on local news broadcasts (political consultants» favorite) are in heavy demand and hence expensive.
Television
ad slots have been scarce in contested states during election seasons before, but the combination of
big - money super-PACs and the expectation that both presidential campaigns will
spend heavily seems to be driving political actors to reserve time much earlier than usual.
Both campaigns are
spending big money on TV
ads, and Obama's grassroots turnout operation is about to go into full gear.
The Upper East Side congresswoman, who easily defeated her primary challenger, newcomer Reshma Saujani, in the Sept. 14 primary, lambasted the Republicans and their «secretive outside groups» who are
spending big money on attack
ads in many of these races.
Both campaigns are
spending big money on TV
ads, and Obama's grassroots turnout operation is about to go into...
But, among the groups reporting the
biggest political
ad spending in 2014, the 15 top Democrat - aligned committees that disclose their donors have outraised the 15 top Republican ones $ 453 million to $ 289 million in the 2014 cycle, according to a POLITICO analysis of the most recent FEC reports, including those filed this month.
It doesn't include
big spending by the New York State Democratic Committee — the state party, which Ms. Teachout unsuccessfully tried to stop from running pro-Cuomo
ads — which has dropped just under $ 5 million on air time in the gubernatorial race across the state, according to the figures, including more than $ 368,000 the week of the primary and almost $ 459,000 this week.
Washington (CNN)- An independent group co-founded by Karl Rove that's already
spending big bucks to put up television commercials critical of President Barack Obama is now going up with
ads in three crucial U.S. Senate races.
The
biggest spending figure, however, was reserved for TV
ads described as opposing Republican Sen. Bill Larkin.
«I am certain its a very significant
ad buy since these
big box stores continue to
spend millions to promote a bad idea, including paying nearly $ 50,000 a month on lobbyists.»
««Sean Eldridge knows the world of
big - money politics,
spending $ 250,000 to get his candidate elected to the New York State Senate,» a narrator says [in the
ad], referencing Eldridge's support for Sen. Cecilia Tkaczyk, D - Duanesburg.
The resulting Committee to Save New York rapidly became the state's
biggest single lobbyist, raising and
spending at least $ 15 million and running TV and radio
ads that backed Cuomo's (ultimately successful) proposals for capping local property taxes and reducing the cost of public - employee pensions.
My question: Will Mike Bloomberg's new pro-gun control PAC — which is explicitly about demonstrating that there's a financial counterbalance to the NRA —
spend big bucks on
ads pushing back in these states?
Two Super PACs that supported Hanna also
spent big sums on independent
ad campaigns attacking Tenney.
The two national party committees tasked with winning House seats have begun to
spend down their bank accounts on scads of
ads that provide our best window yet into what each side views as its
biggest opportunities and vulnerabilities.
But unbeknown to the co-chairs and commission staff, Mr. Cuomo was by far Buying Time's
biggest client in New York,
spending some $ 20 million on
ads since his ill - fated bid for governor in 2002.
The
biggest dating sites will
spend millions of dollars on TV
ad... Read More
The
biggest dating sites will
spend millions of dollars on TV
ads, telling you that they are the ones.
With so many spots in The
Big Game, we
spent Sunday focused more on the
ads than on the football.
Thanks to the Academy's Directors Branch, rival films are adjusting their
ads and
spending big bucks in an attempt to score an upset victory — and WB is
spending big to prevent it
Aggressive incentives and
ad spending have helped Nissan North America Inc. rack up a
bigger sales gain this year than Asian rivals Toyota, Honda and Hyundai - Kia.
That looks like an enviable position to be in, the new Eco won't have to contend with the
big dollar
ad spending from three competitors around the same time.
As a person who
spent over a quarter of a century in
ad agencies and the marketing departments of
big corporations (including Enron and Pennzoil) I'm very familiar with the concept of branding.
Spending $ 500 to possibly get a blurb is in my opinion, a
big expense and the money is better
spent on editing or other marketing opportunities, upgrading your cover, staging book
ads.
But trust me when I say that
spending some time each week connecting with your readers will pay
bigger dividends than any
ads could possibly offer.
The Motorola Xoom Super Bowl
ad below is only 15 seconds and it looks like it ends abruptly but I understand why that is — the company's probably
spending at least $ 2 million on just the
ad slot alone, so it doesn't want to give away too much before the
Big Game.
Go
big with amazon
ads,
spend to $ 20 a day (or even $ 100) for your launch week.
Although his comments came following speculation that Microsoft is planning to buy web giants Yahoo and / or Facebook, it has kept a keen acquisition strategy towards games,
spending big on the likes of Rare, Lionhead, and in - game
ad firm Massive.
The money
spent on the Flannery
ads would have been far better
spent on
ads dispelling some of the misinformation concerning the safety of nuclear energy, which if adopted in place of fossil - fuel power generation will make a much
bigger impact on global warming.
It has vigorously opposed legislation in Congress that would require groups like it to identify their
biggest contributors when they
spend money on campaign
ads.»
Via Planet Hazard More Pollution Articles Wal - Mart Tests New Diesel - Hybrid Trucks, Reclaimed Cooking Grease and LNG Fuels Global Wind Power Capacity Now 120.8 GW, 28.8 % Growth in 2008 Ireland Sets Goal of 250,000 Electric Vehicles on the Road by 2020 GE to
Spends Big Bucks for Smart Grid
Ad on Superbowl
More Energy Articles GE to
Spends Big Bucks for Smart Grid
Ad on Superbowl German Government Adopts Flawed CO2 - Based Car Tax Toyota iQ Hypermiling Challenge: 18 Cities on a Tank of Fuel, 59.42 MPG Solar Power Explosion in Spain: 3.1 Gigawatts Installed in 2008
On the TV side of things, we expect addressable TV
ad spending to account for a
bigger part of a media buying strategy.
Candidates can
spend big money on everything from pricey email lists and flashy campaign websites to targeted facebook
ads.
Ad spending by the insurance industry now tops $ 4 billion, and auto insurance makes up a
big part of it.
The reason why the
biggest players are decreasing their
ad spending is because they find the system for online advertising