If you want to
split test emails or carefully track what topics do better than others, give Campaign Monitor a spin.
Not exact matches
Companies like Ladder.io have software that works with
email marketing platforms like MailChimp and allows you to experiment with A / B
split testing to pinpoint the «little things» that make all the difference.
If that didn't spur them to act, a follow - up
email was sent with their cart details, and a
split tested offer: a $ 5 or 5 % discount.
The easiest
tests to run are called
split or A / B
tests because you're sending out two or more variations of
emails to your subscribers and recording their reactions to each.
Features include professional
email campaign creation, industry - leading A / B
split testing, advanced list management and segmentation tools, targeted
email autoresponders and workflows, powerful API and CRM integration, and detailed campaign reporting.
Your company's Twitter handle has a healthy amount of interaction, your status on Skype is set to chat with customers, and your
email marketing strategies are always segmented and
split -
tested.
Mailchimp also supports mobile formats for
email campaigns and does A?B
split tests but Aweber support is more reliable than Mailchimp's.
MarketingSherpa recently released the results of a study asking close to 1,500 marketers what
email elements they
test frequently or plan to
test — using techniques such as A / B
split or multivariate
testing — in order to improve the effectiveness of their
email marketing campaigns.
Note: you can easily run the same
test on your own law firm
email newsletters or alerts if you are using
email marketing software that allows multivariate
testing where you
split your lists into random «nth name» segments and distribute different versions of the relevant newsletter or alert to each segment.
The best part about running an ad through Facebook is that, when the
split test is done, you'll get an
email through your ads manager with a detailed report on how the
test went.