Not exact matches
You can also A / B
split -
test to determine the efficacy of different colors and
images.
Choose random static segments for A / B
split testing to optimize your subject lines, content,
images, etc..
For example, you can
split test your Facebook content (something I've written about previously) to get a clearer idea of how factors like content length,
image, time of posting, call - to - action message, and targeting criteria might impact a post's success.
Maybe you want to
test this headline or that
image — in that case,
split them up into separate
tests so that you can identify whether the changes are because of the headline or the
image, and then run those
tests sequentially.
So you'll want to
split test: Ad
image, ad text, headline, article text, and the call to action button at least once.
Provided you are getting those right and Facebook lets you
split test everything so it's easy to disqualify copy formulations that don't work or
images that aren't converting properly.