Essentially,
split testing randomly serves up multiple versions of your website's pages to generate data about their effectiveness.
Not exact matches
As an example, if you're concerned that website visitors aren't seeing your opt - in form, you could run an A / B style
split test that
randomly presents viewers with one of two different page versions.
They don't take the sugar compound from their placebo,
randomly switch out one carbon atom for a hydrogen atom, run a
split test, and hope for the best.