For the past three years, the couple has
sponsored team jerseys for the St. Paul's Pride Midget Hockey team.
Not exact matches
For example,
sponsoring a local softball
team with the business name on the
jerseys would be advertising.
Some of the
jerseys use arena
sponsors, while others use the major companies near the
teams.
The multi-year, eight - figure partnership comes a little over a year after the league announced a program to include
sponsored patches on
team's
jerseys.
Sponsoring sports
teams, such as baseball or hockey
teams, with banner ads and
jerseys is an effective marketing strategy.
Herb attributes the high number of calls from signs, such as billboards, stadium signs, and
jerseys for
teams the company
sponsors, to the high number of impressions that signs generate collectively.