The target segment of BMW 1 series is
the sporty young customers who are looking forward to possess a BMW badge but can't really afford a Rs 30 lakh - plus car.
Not exact matches
Thanks to this positioning, it appeals to
younger customers than most of Mercedes» range and its
sporty character reflects this.
He added, «If you want
young customers, you need to have a brand that is sexy and
sporty.
The result is a cosmopolitan vehicle that will appeal to
young,
sporty customers in particular thanks to its removable roof and the customizable services available under the Audi connect concept.
Mercedes - Benz aims to win
younger customers with two
sporty cars: the new C - class coupe and the SLK roadster.
Its updated design is more emotional and
sporty, making it the ideal premium hybrid compact for
younger customers who enjoy spirited driving, but still care about the environment,» said Chika Kako, the Chief Engineer of the CT 200h.