Interestingly, this actually mirrors the NFL playoffs, where the influx of
square bettors causes a seismic shift in the sports betting marketplace.
Not exact matches
Square bettors come out of the woodwork and get down hard on these games,
causing the ticket counts to skyrocket (on average, these games are getting 20 - 40K bets, similar to an NFL game).
If too many
square bettors load up on one side (typically
caused by an overreaction to recent results), oddsmakers will need to even the weight by adjusting the line and encouraging action on their opponent.