Sentences with phrase «stake in the content marketing»

The best place to start is to think of all the different parts of your organization (including outside contributors) who have a stake in the content marketing your organization creates.

Not exact matches

«Five or six years ago,» says Pat Perkins, VP of Marketing for HMS, «we really started putting a stake in the ground in terms of Hendrick - generated original content, in terms of utilizing social and digital platforms... and in the process we defined what success would look like, and developed a series of checklist and filters that would guide us in evaluating projects.
In Canada, where the media giants also own the cable, web and mobile markets, the stakes for quality content are even higher.
As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands» marketing strategies these days.
If you haven't already, plant your authorial stake in the virtual ground with author content marketing.
If you're planning your upcoming book launch, we'll focus on suggesting ideas for your overall strategy and timeline, tips to establish your online presence, and planting your stake in the ground with effective content marketing.
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