The best place to start is to think of all the different parts of your organization (including outside contributors) who have
a stake in the content marketing your organization creates.
Not exact matches
«Five or six years ago,» says Pat Perkins, VP of
Marketing for HMS, «we really started putting a
stake in the ground
in terms of Hendrick - generated original
content,
in terms of utilizing social and digital platforms... and
in the process we defined what success would look like, and developed a series of checklist and filters that would guide us
in evaluating projects.
In Canada, where the media giants also own the cable, web and mobile
markets, the
stakes for quality
content are even higher.
As the digital landscape continues to grow and shift, digital
marketing — particularly
content marketing — has a majority
stake in most brands»
marketing strategies these days.
If you haven't already, plant your authorial
stake in the virtual ground with author
content marketing.
If you're planning your upcoming book launch, we'll focus on suggesting ideas for your overall strategy and timeline, tips to establish your online presence, and planting your
stake in the ground with effective
content marketing.