In a later panel, Jake Katz, Creative Architect at YPulse, stated that co-
creation of
content, or leveraging the power of the pack, is a significant next
step for YA publishing, while Julie Hochheiser Ilkovich, of Alloy Entertainment, discussed the potential power of building a two - way relationship with brands through shared
content creation and curation.
Think of when Chaim initially released the info about how to export creatures from the Spore creature creator as separate models
in an open file format: it was as a major
step toward making the tool into a much more versatile
content creation suite.