With Safeway's
store brand sales growth outpacing that of national brands by a 3 - to - 1 margin, Dietz has had little problem persuading several P&G and PepsiCo brand managers to join her growing team.
Store brands sales reached $ 118.4 billion in the US in 2015, an all - time record and an increase of about $ 2.2 billion from the prior year, according to the Private Label Manufacturers Association.
Not exact matches
All of that will add incrementality, drive comp -
store sales, elevate the
brand and create separation in the marketplace.
Walmart, the largest U.S. grocer by far with $ 165 billion in annual food
sales, has been ramping up its own
brands while reducing inventory of name
brand items in its
stores.
In China, dealerships known as «4S
stores» (for «service, spare parts,
sale, and survey») largely corner the market for popular luxury
brands like BMW, Jaguar Land Rover, and Mercedes - Benz.
«If they reduced their promotional presence, they stood to lose
sales to lower - priced competitors and
store brands — so they doubled down hoping to create
brand loyalty once the economic dust settles.»
It's a slow, painstaking strategy, however, especially at major department
stores, where
sales staff are hawking so many different
brands at various price points.
Those have included fewer
sales events and the departure from many department
stores like weak Macy's locations, even if that hurts
sales in the short term; the aim is to protect profit margins and stave off the cheapening of the
brand.
Michael
Brand, CEO of Dor, a foot traffic analytics provider, shares, «Foot traffic is a vital layer of information for a retailer to optimize how they staff their
store, measure marketing effectiveness and calculate their in -
store conversion rate, illuminating additional insights into
sales trends that would have otherwise gone unnoticed.»
«I think on the department
store side, Nordstorm and Kohl's are interesting... You've seen improvements at Kohl's, you've seen improvements in the same -
store sales, you've seen
brands go in their portfolio and now they're taking a look at their
store base to optimize and remodel some of their existing
stores.»
Sobeys changed the things Safeway customers, employees and suppliers didn't want changed, like house
brands, point - of -
sale systems and long - standing relationships, and didn't alter those that needed refreshing, like the fading state of the
stores.
They served as an online presence for the
brand that was still focused on driving in -
store sales.
Pizza Hut, which is owned along with KFC and Taco Bell by Yum
Brands, has suffered eight straight quarters of same -
store sales declines.
For luxury
brands, whose
sales are often offline or in -
store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes (when luxury cars are not an option, of course).
McDonald's U.S. same -
store sales slump is disturbing for the chain in large part because there is no one problem the
brand can focus on.
Those decisions include the aforementioned centralization of decision - making, a fee that amounts to 3 to 5 percent of
sales to cover the costs of restocking shelves and running promotions and a requirement for food companies to use a third - party service for in -
store demos, a critical means of promoting a new
brand.
During the latest quarter, global same -
store sales of the Coach
brand rose 3 percent, while Kate Spade's total same -
store sales dropped 7 percent.
Sales at the retailer's Banana Republic brand performed the worst, with comparable - store sales falling 15 percent during the m
Sales at the retailer's Banana Republic
brand performed the worst, with comparable -
store sales falling 15 percent during the m
sales falling 15 percent during the month.
«Although the quick service restaurant category remains very competitive / promotional, the data reflects continued underlying
brand improvement at McDonald's in addition to what we believe will be tangible 2018 same -
store sales drivers,» analyst Andy Barish wrote on Friday.
(Fun fact: the
brand's flagship boasts more
sales per square foot than your average Apple
Store.)
Though more than 90 percent of retail
sales occur in -
store, nearly 80 percent of shoppers say they engage with
brands and retailers through digital channels before they set foot inside a
store, according to Rod Sides, who heads up Deloitte's retail and distribution sector.
The company last week warned about
store closures after reporting dismal first - quarter
sales of its top three
brands.
Ivanka Trump's
brand makes the largest share of its
sales from licensed clothing like the products sold at department
stores, according to the Times.
In addition to running a website and app, Frank + Oak operates 16 bricks - and - mortar
stores with in -
store barbershops and cafés —
brand outposts less concerned with
sales per square foot than hosting whisky tastings and promoting the Frank + Oak aesthetic.
The retailer had set the objective to grow its in -
store sales and
brand metrics during the holidays, and turned to in -
store and online purchase records, financial data from its
branded credit cards, as well as partner data.
Penot and Roschi's four - bottles - a-day
sales goal for the first
store drew the biggest laughs of all: A bottle of Le Labo — a name that the execs deemed «unpronounceable» — carries a $ 200 price tag, about double what the major
brands charge.
Big retailers are culling major
brands from their
stores in a bid to boost
sales of their own in - house labels.
For the company that practically invented the «third place,» the pairing is a match made in heaven — a next - generation extension of Starbucks» in -
store CD
sales, a
brand staple for 20 years, though discontinued in March.
The recession is why flash
sale sites are old news, online - only
stores are opening brick - and - mortars and why luxury
brands now forgo exclusivity.
Gap Inc (GPS) is closing 175 of its North American namesake
stores as it looks to stop a long
sales slide in its flagship
brand.
This week's big news is that Michael Kors, one of the largest luxury fashion
brands, is closing up to 15 % of its retail
stores over the next two years, after slow
sales and fewer people shopping in -
store.
And today the 400 - employee company is extending its
brand by opening retail
stores and issuing auxiliary catalogs, all part of a campaign to reach $ 90 million in annual
sales by the end of 1998.
The company is selling Craftsman, a
brand that generated
sales of $ 2 billion in the last year, 90 % of which were at Sears and Kmart
stores, for a total of about $ 900 million.
And while Sears Holdings CEO Eddie Lampert, a hedge fund manager who controls about half of its shares, has repeatedly said in recent years that he has been trying to transform the business into a retailer focused on members and less reliant on physical
stores, the
sales declines are only getting worse and suggest little customer attachment to the
brand names.
In the meantime, Target has been rolling out a sophisticated
branding operation here honed by 50 years of slow, steady and massively successful expansion in the U.S.. From a family - owned Minneapolis department
store, Target has grown into a discount retailing force rivalled (and still consistently dominated) only by Walmart, which posted US$ 264 billion in U.S.
sales last year.
Importantly, the company is moving toward bringing its U.S.
stores to the same level of
sales and productivity it sees in Canada, where the
brand is ubiquitous after 12 years of grassroots
brand - building.
A message on both
brands» websites alerts visitors «We have shut down the website for any purchases, but our brick and mortar
stores are open and holding going - out - of - business
sales.»
For luxury
brands, whose
sales are often offline or in -
store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.
With their lower
sales and the extra investment in staff recruitment and training, the showrooms are at best a break - even proposition, but so far they've succeeded in driving
brand awareness in new markets, which drives
sales in subsequent
store openings.
As in -
store sales lagged, Sears sold off major assets like Craftsman
brand tools and Land's End outdoor equipment to service the loans.
It's also reeling from drastic changes that Johnson has made to its business, including slashing the number of
sales in favor of everyday low prices, bringing in hipper designer
brands such as Betsy Johnson and remaking outdated
stores.
Travel to
stores and set up product displays, provide samples and demonstrate products, answer consumer questions, and increase
brand awareness and
sales.
NIKE
Brand DTC revenue increased 21 %, driven by comp
store growth in our factory and in - line doors and a 23 % increase in online
sales.
The first quarter's
sales growth came mainly from international business, which makes up about a quarter of total
sales and grew 27 percent, and from online and
branded store business, which accounts for 30 percent of total
sales and grew 17 percent.
The company has in recent years been aggressively courting foreign
brands to set up Tmall
stores to sell to China's vast and growing middle class by offering to smoothen out Chinese
sales, payment and shipping processes.
Lead the development, implementation and optimization of all marketing strategies including
brand positioning, digital marketing, campaigns, public relations, and more, with the goal of driving unique visits and same
store sales for our studio locations.
After 29 consecutive quarters of positive gains, the
brand's same -
store sales declined 0.5 percent in Q2, year - over-year.
While the lack of a retail presence is a risk for Green Mountain's franchise, the opening of its first Keurig
store in November provides a potential offset to the downside risk, as well as a promising channel for
branding and future
sales growth.
Store brands now account for 27 percent of Kroger's grocery
sales, up from 23 percent in 2003.
Signet Jewelers, whose
brands include Kay Jewelers, Zales, and Jared, announced on March 14 that it would close 200
Stores over the next 12 months after same -
store sales dropped 5.2 % year - over-year.