Not exact matches
Users have shifted from feed reading to
story watching, that's why Facebook has invested heavily in new
ad formats, particularly video, on its other platforms like Messenger and Instagram.
The
story seems better suited to the
format of the full - length animated cartoon, and the flashy photography draws heavily on the kinetics of the TV commercial and the imagery of travel
ads.
So when an author runs an
ad, even if it's medium specific, people who are sold on that
story will ultimately buy it in whatever
format they prefer.
The micro site has a «wizard» that will guide members through the process of putting together their
story into a pretty
format (pictured here) that can then be used in a variety of ways including as advertising in local papers (
ads paid for by individual members), or as part of a brochure promoting their practice, or myriad other ways.
There are no
ads in AMP
Stories yet, even though the
format has been in testing since August.
If the two tech giants can popularize this new
format, they could lure more publishers to their platforms, gain more data on what people care about and serve more lucrative video
ads wherever
Stories are shown.