Fed by success
stories of advertising campaigns and occasional stories of individuals acting out bizarre incidents seen on television or in movies, a large part of the community believe that television and videos major effect on social behaviour is a direct one, whereby programme material is either directly imitated or directly undermines social morality.
Not exact matches
Our solutions are multi-faceted and results - oriented, whether we've secured a «Market One Minute» features segment on BNN, created a full video on BNN.ca, placed a
story within the Financial Post's Business Trends section, or launched a digital
advertising campaign to match the profile
of your ideal investor.
illy launched a new
advertising campaign this year that is centered on the idea
of living happy — LIVE HAPPilly, as the
campaign has it — through perfecting who we are, which Illy says is a never - ending
story.
An excellent presentation at last week's NOI training examined the power
of using your online
campaign to gin up «earned media» (free media coverage as opposed to paid
advertising), with Adam Green
of MoveOn and Trevor Fitzgibbon
of Fenton Communications looking at ways to create news hooks and to attach your
campaign to unfolding
stories.
The online
advertising world is moving so fast that I can't hardly keep up with it — just in the last few days, the MarketingVox e-newsletter has delivered a slew
of stories that suggest new opportunities for
campaigns and advocacy groups to spread their messages online:
The online
advertising world is moving so fast that I can't hardly keep up with it — just in the last few days, the MarketingVox e-newsletter has delivered a slew
of stories that suggest new opportunities for
campaigns and advocacy groups to spread their messages online: Social...
Donny Deutsch, Chairman
of Deutsch Inc.
advertising agency, said, «The Open for Business marketing
campaign uses real New York business
stories to show why New York is an ideal place for a business to grow.
Its
story of the role
of an
advertising executive (played by Gael García Bernal) in the 1988
campaign to oust Pinochet from power in Chile poses the question: What is at stake for the Left in adopting the language
of Hollywood, MTV and the
advertising industry?
Stories of Love: By uploading photos and videos
of adopted pets to www.petco.com/reunion, participants will inspire others to adopt as well as have a chance to have their pet featured in an upcoming Petco
advertising campaign.
One way to begin to hone your message — the brand «
story» that makes your firm stand out among the competition — is to ask three questions
of your current
advertising campaign, message and approach:
Your advertiser website lists «success
stories»
of political
campaigns that have used Facebook
advertising to increase turnout and win elections.
A national
campaign that used a combination
of advertising and real - life
stories to prompt the Australian community (particularly teenage boys) to question their own attitudes and behaviour and raise awareness
of the impact
of discrimination towards the LGBTI community.
Real estate companies could think about ways to incentivize a group
of clients to produce online testimonials or reviews, and then the
story of how the company won those testimonials could become part
of an
advertising campaign.