Engaging and useful content that tells brand
stories about customer use of products and services is the kind of content that inspire both sharing and conversion outcomes.
Plus I hate
the stories about customers getting trampled in store runs — don't like to support that kind of consumerism.
Publish success
stories about your customers and the company in engaging and simple way.
Customer service training, for example, is more effective if you skip the bullet points and tell
a story about the customer first: Who is she, and why is she calling?
A prefect example is a quick
story about a customer of mine named Lauren.
Any auditor in the business longer than a day will be able to tell you wonderful
stories about customers who have lost just about every document under the sun, from (kidding you not) the company's share register, list of accounts receivable, large assets (buildings!)
This server cover letter is incredibly useful for waiters and waitresses who want to dish up an engaging
story about their customer skills and past work experience.
(I'm sure we've all cringed at some of the viral
stories about customers who have been stonewalled, insulted, or worse by bad customer service, made instantly public via social media.)
Not exact matches
While shiny objects may unlock engagement,
customer loyalty comes from how a product or company makes a person feel and the
story it tells them
about themselves.
Equally I've heard terrible
stories from entrepreneurs
about naïve
customers or worse.
Some of the early
stories were
about freelance workers being harassed or
customers receiving very low quality service.
McDonald's (@McDonald's) created the #McDstories hashtag on Twitter to inspire
customers to share personal
stories about their favorite McDonald's moments.
Your
customers are people, which means they will relate better to your
story if it's somehow
about them.
The boycott is a cautionary tale
about the risks entrepreneurs take, and it's also a marketing lesson
about knowing your
customers, and getting in front of the
story you tell
about your brand.
Stories are a powerful way for leaders to engage
customers, increase sales, rally the troops, sell ideas internally and externally, recruit talented staff, and share the key messages
about you and your company that you want both your internal and external stakeholders to hear.
Think
about the power of augmented reality for your business, and how you can encourage
customers to immerse themselves in your brand
story.
In his interview on Masters of Scale, Brian Chesky, the CEO of Airbnb, mentions a
story about how his move to New York in the early days of the company to be near
customers made all the difference for Airbnb's focus.
In this blog, I write a lot
about using
stories in your sales messages (like «Tell the
Customer's
Story»).
Generally,
customers like supporting companies that treat their employees well, and whatever stigma there used to be
about sharing these
stories is gone.
Landing a major
customer: Describe how you changed your sales process to allow you to compete with heavy hitters in your industry; share three
stories about major sales that got away and what you learned from failing to reel them in; detail the steps you took to quickly ramp up capacity while ensuring current
customers were still taken care of.
The companies we call «super brands» use their unique (and sometimes personal)
story to connect with
customers in a way that makes them feel special;
customers feel that they're in - the - know
about who the brand is and what it offers.
Talk to them
about how they've worked with
customers to get their
stories out, and ask them for specific examples of creative campaigns they've executed in the past.
To do this, share
stories about current and past
customers.
When asked
about his most effective selling tactic, Osgouei explains, «One selling tactic that's extremely undervalued is telling a
story that can create a powerful perception of value by showing both the before
story and the after
story in a way that gets the
customer excited to partner with your team, and excited
about your offering.»
«Our
customers are shopping not so much because of a desire to buy something as they are engaged in learning
about what's new, meeting interesting people and hearing their
stories,» he says.
«The whole open source
story that Oracle is pushing might draw new
customers, but they'll have to show differentiation
about why Oracle and not Microsoft,» Carvalho said.
Your company history is interesting, but
customers really want to hear
stories about people.
Now for the fun part, here's a list of my favourite
customer service
stories to come out of Nordstrom to get you fired up
about thinking differently
about the way
customers experience your store and how you manage your employees.
In the age of social media, how do you ensure that
customers share positive
stories about interactions with your employees?
Harnessing experiential word of mouth is fundamentally
about providing
customers with the opportunity to share positive experiences and making the
story relatable and relevant to the audience.
An Orlando Sentinel
story about the rise of such secondhand stores in central Florida observed a Clothes Mentor manager turning down several items brought in by
customers, including an Ann Taylor Loft tank top that «just doesn't look as new as the other things.»
As John Jantsch advises in his blog post titled How to Use Instagram to Tell and Sell your Marketing
Story, «Think
about the artsy ways you could showcase your work, your staff or your
customers with this tool.»
The operative word here is only, I have seen far too many causalities where the projected numbers have looked fantastic and people invested without bothering to understand business and the
story have had miserable returns What to do when you are really optimistic
about future of the company want your
customers to buy?
Buyer personas, derived from a rich and robust process of getting to know
customers and buyers experientially, can serve as the media for executives to tell the
story about their buyers and how their company will help to continue the
story.
«Every week there's a
story in the news
about how Bell is abusing its
customers,» Klass said in a statement last week.
About Us - Our
Story - Sprouted Grain - Ezekiel 4:9
Story - Genesis 1:29
Story - Diabetic Friendly - Gluten Free - High Fiber - Vegan
Story - Yeast Free -
Customer Testimonials - FAQ
4 Do you have any
stories from
customers about how important your products have been in their life?
Netflix makes money leaning on data to produce things it knows its
customers want — i.e., the now famous
story about them producing House of Cards because the numbers already showed that it might work.
I started out doing simple beading and wire wrapping but as I heard little
stories from
customers about why they were buying something, I started to want to create something deeper and more unique.
Excellent
Customer Service: I have heard my share of stories about wireless carriers and their customer
Customer Service: I have heard my share of
stories about wireless carriers and their
customer customer support.
He also said he's heard horror
stories from
customers and colleagues
about ride - hailing drivers already breaking the new rules.
We hear so many
stories from our
customers about their challenges dealing with chronic pain, and we support the American Chronic Pain Association's efforts to bring this issue to the... Read More
(What they really think of you is quite another
story; «fool», «idiot», or «moron» are some of the kinder words used by the personnel of paid dating chat sites talking
about customers.)
Customer testimonials
about our Long Island speed dating events, read success
stories and.
Success
Stories Dating Advice
About eharmony
Customer Care.
Blu - ray exclusives will be familiar to loyal Universal
customers, beginning with three core U-Control features: a Picture in Picture option that includes cast and crew interviews, set footage, and pre-production art (like storyboards); the Bourne Dossier, which give access to high - tech superspy information technology (like pop - up Agent Status, Character Dossiers, Field Reports with «GPS - enhanced satellite views of the locations,» and other «top secret training material»); and Bourne Orientation, which jumps out of the film to provide literal orientation (globally speaking) and figurative orientation: information
about what's driving Bourne at key junctures in the
story (answering that eternal actor's question: «What's my motivation?»).
Blu - ray exclusives will be familiar to loyal Universal
customers, beginning with three core U-Control features: a Picture in Picture option that includes cast and crew interviews, set footage, and pre-production art (like storyboards); the Blackbriar Files, which give access to high - tech superspy information technology (like pop - up Agent Status, Character Dossiers, Field Reports with «GPS - enhanced satellite views of the locations,» and «the technology behind the spy gadgets through visuals and 3D animations»); and Bourne Orientation, which jumps out of the film to provide literal orientation (globally speaking) and figurative orientation: information
about what's driving Bourne at key junctures in the
story (answering that eternal actor's question: «What's my motivation?»).
Case studies representing a variety of «
stories»
about the organization, what its
customers think of it and what other employees think
about being part of it.
Ivana Taylor talks, in a recent blog post with the title «8 Creative Ways To Profile Ideal
Customers»,
about putting them together as part of a
story.
Dealers tell me horror
stories about CarFax experiences with
customers.