On top of that, how will you get the real
story of a particular company's behavior or impact?
Not exact matches
For media relations in
particular, you want to create a series
of signature
stories about your
company, products / services and employees.
This
particular story gave me involuntary eyebrow twitches because a friend
of mine had just endured a recent experience with another well - known car rental
company.
Walk around any floor
of the
company's plus - sized headquarters in Seattle, and you'll see blackboards and posters touting the number
of volunteer hours a
particular team
of employee volunteers has put in on a
particular project, or the current level
of the Partner (employee) Cup Fund, an employee initiative whose value is in financially helping partners in need, including this formerly homeless barista, whose
story I tell here.
Co-founder and CEO Eli Pariser, whose site first staked a reputation for re-packaging liberal
stories, says the move to partner with a traditional network (and MSNBC in
particular) is one that makes sense for both
companies: «We had a meeting with NBCU and realized that we were thinking about a bunch
of the same things, and that it would be fun to collaborate on a project,» he says, by «bringing together what we learned from curating a lot
of video for purpose - driven millennials, and what they know about visual video storytelling,» he tells Inc. exclusively.
The
company has taken a number
of steps to try to stamp out fake news, including setting up a process whereby it takes fact - checking and verification efforts from third - party outlets like Politifact and Snopes, and shows users when a
particular story is being questioned or has been debunked.
A
story about an entrepreneur's experience that led him or her to found a
company, or one about the history
of a
particular product, for instance, can enhance a
company's culture by conveying its heritage or sense
of purpose and direction.
Based on the WWII novel
of the same name by James Jones, the
story isn't linear but more fragmented and focusing on
particular soldiers in the division
of «Charlie
Company» and the struggle throughout their attempt to gain land against the Japanese at the island
of Guadalcanal in 1943.
I don't really know what they're doing, but I'd guess the institutional imperative calls for them to hug the index and over - or under - weight
particular industries, sectors or
companies on the basis
of a
story («Green is the new black,» «China will consume us back to the boom,» «house prices never go down,» «the new dot com economy will destroy the old bricks - and - mortar economy» etc).
And I don't think it matters much if my last write - up on a
particular stock is a little out
of date — with any good business, the
story doesn't necessarily change all that much — and you still need to roll up your sleeves & read a few
of the
company's annual reports before buying anyway.
Mark Kircher attempted to appeal to the jury with Harley's storied history as a top -
of - the - line U.S. based manufacturer, calling the
company «an American success
story» and Jim McMahon's bike in
particular a «highly engineered product.»
For example, our advertising in a few key local magazines is designed to tell the
story of our
company and the Engel & Völkers brand, rather than promoting a
particular listing or home.