By now, most of us are familiar with «the irresistible power of
storytelling as a business tool» (as Harvard Business Review describes it) to get people's attention, involve them emotionally and help them remember the content you're trying to convey.
Not exact matches
We've used
storytelling in the past
as a
tool for our
business.
As a social and digital media strategist for more than eight years, I have helped brands,
businesses and nonprofits use new media
tools, advocacy tactics and
storytelling to compel action, raise awareness and grow revenue.
While not new, lawyers and legal marketers are embracing
storytelling as a
tool to influence everything from branding and marketing to
business development and PR.