Sentences with phrase «strategic audience research»

Not exact matches

One strategic component of the NCPI program essential to achieving these goals is to conduct systematic and empirical communications research to determine the most effective ways to translate and communicate the science of child development to non-scientific audiences in a Brazilian cultural context.

Responsibilities include: • Create and develop various products including our curated digital publications (Spotlights), e-books, quizzes, and topical emails • Create email blasts delivering our content to our audience • Build audience segments for targeted promotions and propose new methods of audience outreach • Promote our products through social media and newsletter campaigns • Assist with collection and reporting of lead generation and revenue data to help inform future promotional campaigns • Conduct research on various aspects of the digital publishing and education media worlds to help determine future strategic focuses • Help with optimizing campaigns around testing and search engine optimization • Assist with fulfillment of book distribution partnership agreements with digital libraries

Research into audience location and strategic targeting is paramount for success.

SUMMARY & QUALIFICATIONS * Thirty years experience in research - driven strategic communications, both paid and earned * Public & Media Relations strategist, practitioner & trainer * Analyst and conversion specialist for research findings to strategic plans, message development, information and advocacy campaigns, audience targeting and outreach, conventional, digital and social media integration * Successful statewide, regio...