Sentences with phrase «strategic brand consistency»

Not exact matches

«Great brands have very similar consistency and quality gapsbetween their best property and worst property and this strategic initiative will help us reshape the portfolio,» said Ken Greene, President, Americas, Radisson Hotel Group.

Set and monitor brand standards, providing art direction and strategic guidance to Marketing and Displays team members to help elevate our brand and maintain consistency

Engineered national brand consistency by devising, delivering, and promoting strategic client relationships

Professional Experience American Red Cross (Douglasville, GA) 11/2007 — Present Communications Manager • Lead the strategic direction and implementation of all public relations and communication functions to achieve American Red Cross Blood Services collection goals and organizational objectives • Collaborate with Chapter counterparts to promote a singular American Red Cross image and messaging throughout the state • Develop viable communications plan to assure effective community awareness of critical need for donations • Produce market communications and develop media outreach initiatives, including press releases, media inquiries, and special project updates, to ensure image and brand consistency • Author and edit scripts, presentations, and speeches for use by senior - level organization executives • Establish partnership within the community to enhance awareness of the blood donation program while leveraging key relationships with local - and state - level media professionals • Develop and implement an annual public relations and communications budget to ensure self - sufficiency and utilize financial resources in an efficient manner • Execute and supervise all staff - related functions including hiring, training, evaluation, and career development to create a well - qualified team and enhance operational success • Plan and implement employee award and recognition programs to honor milestone achievements, customer service excellence, and the accomplishment of national initiatives • Perform all duties and responsibilities in compliance with standard operating procedures, Safety Quality Identity Potency Purity (SQUIPP), the Code of Federal Regulations (CFR), Occupational Safety and Health Administration (OSHA), the Food and Drug Administration (FDA), and all other applicable federal, state, and local entities

• Worked with analysts, graphic designers, and software engineers to create / maintain information products • Created user interface designs for internal and external clients such as IBM, Dell, Acer, and Bell Systems • Wore multiple hats including those of information architect, interaction designer, and graphic designer • Served on the brand steering committee, assisted HR with technology interviews, and led strategic planning • Oversaw the development and implementation of user research and usability testing programs • Increased customer satisfaction and contributed to a 500 % revenue increase over 2 years • Developed long - term strategies to insure interface and interaction design consistency • Created flowcharts, wire frames, and prototypes increased efficiency and reducing operational costs • Stayed abreast of emerging technologies, approaches, and best practices and implemented when feasible • Led software demonstrations at various industry events including COMDEX and Interop