Sentences with phrase «strategic branding initiatives»

Skilled in managing customer impressions and valuation of brand while maximizing profit through assisting in strategic branding initiatives.

She had a mandate to introduce a strategic branding initiative within her department, but she struggled to get the funds approved by the CFO.

Not exact matches

To build genuine loyalty — a customer base with intrinsic preference for your brand — retailers need to break with old - school tactics, realizing instead that earning consumer trust, preference and loyalty is a strategic initiative that goes far beyond points, coupons, discounts and mass - blasted emails.

Video has shifted from an experimental initiative for brands to a strategic tool for businesses to connect with viewers.

Now before reviewing our fiscal 2013 strategic priorities, it's worth noting that each brand has developed plans to address the elevated need for affordability that our guests still have while also investing behind initiatives that will help build brand equity, ensure differentiated guest experiences and support longer - term growth.

Leading S&P Dow Jones Indices» international media efforts, David oversees all major index - related press events and initiatives, serving as a global strategic communications counselor for S&P Dow Jones Indices in the areas of crisis communications, response planning and brand / reputation management.

To Whole Foods» credit, the chain is moving quickly with strategic initiatives to address its challenges, including the launch of smaller - format, value - oriented «365» concept stores, and promotions intended to revitalize customers» interest and excitement for the brand.

Elior has outlined strategic initiatives that focus on areas like people, operations, growth, branding and process standardization.

«There comes a point in many of these emerging brands» operational development where founders or investors recognize the value of operational support for better execution of existing operations or expansion to realize on a strategic initiative.»

«Today, packaging is increasingly tied to strategic initiatives and outcomes that impact brand reputation and ROI, but many brands still view packaging as simply a series of tactical steps and technical decisions.

The Research Communications subcommittee ensures that the research mission of the Medical University of South Carolina is highly integrated into brand strategy and communications, increases awareness and recognition of scope and nature of MUSC research internally and externally, increases growth in research initiatives that resonate with diverse publics, and supports the MUSC Imagine 20/20 Strategic Plan.

The business is now poised for growth through expansion of product offerings within our key categories, strategic development of our distribution partnerships and aggressive branding and product pull - through initiatives going forward.

«Great brands have very similar consistency and quality gapsbetween their best property and worst property and this strategic initiative will help us reshape the portfolio,» said Ken Greene, President, Americas, Radisson Hotel Group.

«This powered - up partnership with Kellogg's is another exciting way for us to expand the Nintendo brand in unique and creative ways,» said Tom Prata, Nintendo of America's Senior Vice President of Strategic Initiatives.

Only a few brands have achieved global green recognition, according to GreenFactor, an ongoing (see July's report here) global technology and environmental research initiative conducted by Strategic Oxygen and Cohn & Wolfe.

Duties include but are not limited to: • Execute strategy for the firm's integrated marketing, business development, communications, and recommend improvements to the strategy • Plan, develop, and execute projects and programs that support a practice group's strategic plan and track success • Support client engagement initiatives, including training for enhanced client service strategies, contact origination and relationship development, and education / thought leadership initiatives • Provide direction and manage production of proposals, PowerPoint presentations, and RFP responses for the practice groups • Provide direction and manage execution of practice group sponsorships, client presentations and seminars, and other events related to the promotion of the practice groups • Drive awareness / recognition, enhance quality and brand perception of the firm • Manage submissions for major awards, comprehensive survey response campaigns (e.g. Chambers), and related initiatives to further the awareness and positioning of the firm's practices and lawyers • Develop a deep understanding of the practice groups» strengths and market differentiators, including their client base and key market trends • Ensure consistent implementation of key initiatives and recommend strategies to cross-sell to adjacency practice areas • Recommend and help develop tactical marketing and business development plans • Collaborate with other members of the marketing team to ensure consistent messaging of practice group strengths in written materials, including website content

Ms. Pakzad formerly worked for a world - renowned purveyor of luxury goods, where she was responsible for the company's strategic initiatives and global brand positioning.

Accomplished, results - driven marketing professional experienced in driving brand recognition and revenue improvements through strategic marketing initiatives and effective brand management.

Throughout my career, I have managed client communications, partnership development, and strategic projects and initiatives to increase satisfaction and brand loyalty.

Playing a challenging role in a fast - paced working environment, where contributed strategic initiatives can create branding activities, utilizing thoughtful leadership and communication skills.

Fostered strong relationships with customers and strategic associates to elevate brand awareness through community initiatives such as Meals on Wheels and sponsorship of homeless shelters

Developed strategic partnerships to improve brand awareness and spark manufacturing investment resulting in initiatives that increased revenue and doubled the number of employees

At a larger level, you provided value to a featured entrée — landing and retaining longstanding clients contributing thousands if not millions to revenue and profits measured to the company's bottom line or contributing to strategic initiatives that impacted corporate marketing, branding, communications, product development, competitive market intelligence... and so forth.

• Lead digital marketing initiatives to generate awareness and build brand and name recognition • Develop and implement innovative tactics targeted at engaging key demographics to communicate and elevate brands • Provide strategic and creative leadership for all digital marketing programs and channels • Develop new campaign ideas, test strategies and ensure that ongoing status updates are provided for each project • Set up and monitor landing page tests and monitor and test banner ad performances

Invigorating corporate brand identities through proven and innovative communication initiatives and strategic content designed to incorporate company values and talents.

SUMMARY OF EXPERTISE * Marketing Project Management * Direct Marketing B2B, B2C * Event Marketing * Web Design Programs * Social Media, SEO, SEM ACCOMPLISHMENTS * Marketing Integration Manager for Digital Marketing, Corporate Communications, Field Engagement, Loyalty Programs and Brand Marketing Project Managed several campaign roll - outs for company - wide strategic initiatives, including Office of the Chairman approved $ 8.5 M...

Areas of Expertise: * Strategic Planning and Implementation * Motivational Leadership / Teambuilding * Turnaround / Crisis Management * Recruiting and Staffing Initiatives * Brand Management / Development * Effective Communication / Coaching * Revenue and Profit Growth * Operations Analysis / Process Redesign * Staff Development Programs * B2B & B2C Marketing

Tags for this Online Resume: E-Commerce, Integrated Marketing, Entrepreneur, Digital Media, Photography Production, Fashion Marketing, Writer, Editorial Director, Social Media, Digital / Web Analytics, E-mail Marketing, Online Marketing, Luxury Brand Marketing, Events and Public Relations, Business Development, Customer Relations, Consumer Intelligence, Merchandising, Strategic Website Initiatives, Seasonal Marketing Budgets, Customer Retention, Creative Branding, Creative Copy, Consumer Research, External Partner Management, Customer Acquisition, Ivy League Graduate, SEO Advertising, Communications, e-Commerce, Publications, sheets, Email, Quality Assurance, Test

Develop and utilize marketing materials that focus on brand recognition strategies, and provide strategic event organizational initiatives for local settings.

Core Competencies Business Development • Fund Raising • Brand Development • Vendor Relations • Market Trends • Negotiation Team Leadership • Strategic Analysis • Communications • Mentoring • Analysis & Planning Business Analysis International Initiatives • Process Streamlining • Operations Improvement • Brand Analysis • Public Relations

Tags for this Online Resume: Distribution, Logistics, Graphic Design, Manufacturing, Management, Marketing Management, Strategic Initiatives, Packaging, sales, business development, marketing, account executive, consumer product goods, manager, management, POS, Instore Marketing, Brand Development, product positioning, new product launch, channel / trade strategies, strategic planning, promotional plans, cost / risk analysis, organizatioStrategic Initiatives, Packaging, sales, business development, marketing, account executive, consumer product goods, manager, management, POS, Instore Marketing, Brand Development, product positioning, new product launch, channel / trade strategies, strategic planning, promotional plans, cost / risk analysis, organizatiostrategic planning, promotional plans, cost / risk analysis, organizational goals

Accomplished, results - driven account manager offering successful experience in driving market share and brand recognition through strategic marketing initiatives and effective brand management.

Accomplished, results - driven senior marketing professional offering over 25 years of successful experience, driving market share, brand recognition, and revenue improvements through strategic marketing initiatives and effective brand management.

Summary EXECUTIVE PRODUCER combines tactical, strategic and creative skills in support of MARKETING COMMUNICATIONS INITIATIVES that strengthen consumer brand advocacy and drive company success.

Tags for this Online Resume: Business Development, Consulting, New Business Development, Sales, Sales Increase, Strategic Initiatives, Cross Functional Team Leadership, Global Marketing, Employee Mentoring, Equity, Innovation / Ideation / Renovation, Brand Launches, Shopper Marketing

Marketing leader and brand visionary with a focus on the development and implementation of strategic initiatives to meet objectives delivering customer - focused strategies, visual identity and messaging that connects brands with users and delivers results.

International Business Manager & Consultant — Duties & Responsibilities Serve as international business development consultant for a network of global clients Facilitate and coach projects in relationship development, marketing, and financial management Utilize significant international business experience and education to offer executive level training Manage global advertising initiatives for clients such as Intel and Nokia Establish and manage a children's developmental toy production company with sales in 40 + countries Responsible for strategic planning, business plan, marketing / sales initiatives, and client development Oversee financial operations including company budgets, sales projects, P&L statements, etc.. Recruit, train, and direct sales, customer service, and management staff ensuring profitable operations Direct product development, pricing, distribution, and branding over varied product lines Oversee import, export, warehousing, and inventory operations ensuring efficient logistical operations Lead financial growth to $ 14 million in annual revenue with clients such as Toys R Us, Target, and Amazon

Sales Manager — Duties & Responsibilities Experienced manager with a background in sales, marketing, team training, and customer service Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures Set and strictly adhere to departmental budgets and timelines Design and implement comprehensive marketing campaigns and all collateral materials Enhance brand awareness among target demographics by 74.9 % resulting in increased revenue Spearhead creation and launch of internet sales initiatives Increase new business by 37 % through effective networking, in person sales, and cold calling Set company sales records by increasing sales from $ 200,000 to $ 11,000,000 Consistently recognized with company awards for excellence in management, sales, and service Conduct research on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Collaborate with junior level sales people to develop action plans to govern their performance Develop and lead training in customer service and sales best practices resulting in enhanced team skill sets Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Build and strengthen relationships with key clients, partners, and community leaders Provide exceptional customer service resulting in client satisfaction and repeat business Serve on multiple strategic planning committees to guide business development initiatives Represent company brand with poise, integrity, and positivity

Event Meeting Coordinator — Duties & Responsibilities Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures Responsible for varied special event coordination from conception to implementation Oversee event logistics including audio / visual technology, venue, catering, and travel arrangements Manage volunteers and junior staff members ensuring effective, efficient, and professional operations Design and implement strategic business plans, integrated marketing campaigns, and research initiatives Set and strictly adhere to departmental budgets and timelines Create, launch, and manage «Homeowners Helping the Homeless» a nationwide financial assistance program Recognized for excellence as a relator, sales executive, and customer service specialist Represent company brand with poise, integrity, and positivity Consistently meet or exceed sales goals through networking, in personal sales, and other tactics Conduct research on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Build and strengthen relationships with key clients, partners, and community leaders Provide exceptional customer service resulting in client satisfaction and repeat business Perform all duties in a professional and courteous manner

Professional Experience American Red Cross (Douglasville, GA) 11/2007 — Present Communications Manager • Lead the strategic direction and implementation of all public relations and communication functions to achieve American Red Cross Blood Services collection goals and organizational objectives • Collaborate with Chapter counterparts to promote a singular American Red Cross image and messaging throughout the state • Develop viable communications plan to assure effective community awareness of critical need for donations • Produce market communications and develop media outreach initiatives, including press releases, media inquiries, and special project updates, to ensure image and brand consistency • Author and edit scripts, presentations, and speeches for use by senior - level organization executives • Establish partnership within the community to enhance awareness of the blood donation program while leveraging key relationships with local - and state - level media professionals • Develop and implement an annual public relations and communications budget to ensure self - sufficiency and utilize financial resources in an efficient manner • Execute and supervise all staff - related functions including hiring, training, evaluation, and career development to create a well - qualified team and enhance operational success • Plan and implement employee award and recognition programs to honor milestone achievements, customer service excellence, and the accomplishment of national initiatives • Perform all duties and responsibilities in compliance with standard operating procedures, Safety Quality Identity Potency Purity (SQUIPP), the Code of Federal Regulations (CFR), Occupational Safety and Health Administration (OSHA), the Food and Drug Administration (FDA), and all other applicable federal, state, and local entities

CSC Healthcare Systems (Southfield, MI) 1992 — 2005 Senior Sales Executive (1999 — 2005) • Directed major client sales initiatives for managed care IT products and solutions • Built and strengthened strategic relationships with clients resulting in loyalty and strong revenues • Recognized as 1999 — 2004 CSC Healthcare Systems Peak Performer for company leading sales and customer service • Trained junior team members ensuring they understood the brand and adhered to policies and procedures

Medical Sales Respresentative — Duties & Responsibilities Experienced manager with a background in sales, marketing, and customer service Recruit, train, and direct staff ensuring they understand the brand and adhere to company policies and procedures Set and strictly adhere to departmental budgets and timelines Design and implement comprehensive marketing campaigns and all collateral materials Direct company charitable events creating community goodwill and respect for the brand Author and distribute company newsletter, press releases, and other official correspondence Consistently meet or exceed sales goals through networking, in personal sales, cold calling, and other tactics Generate company record of $ 8 million in sales while doubling client base Conduct research on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Collaborate with junior level sales people to develop action plans to govern their performance Develop and lead training in customer service and sales best practices resulting in enhanced team skill sets Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Build and strengthen relationships with key clients, partners, and community leaders Provide exceptional customer service resulting in client satisfaction and repeat business Serve on multiple strategic planning committees to guide business development initiatives Represent company brand with poise, integrity, and positivity

International Business Manager & Consultant — Duties & Responsibilities Serve as international business development consultant for a network of global clients Facilitate and coach projects in relationship development, marketing, and financial management Utilize significant international business experience and education to offer executive level training Manage global advertising initiatives for clients such as Intel and Nokia Establish and manage a children's developmental toy production company with sales in 40 + countries Responsible for strategic planning, business plan, marketing / sales initiatives, and client development Oversee financial operations including company budgets, sales projects, P&L statements, etc.. Recruit, train, and direct sales, customer service, and management staff ensuring profitable operations Direct product development, pricing, distribution, and branding over varied product lines Oversee import, export, warehousing, and inventory operations ensuring efficient logistical operations Lead financial growth to $ 14 million in annual revenue with clients such as Toys R Us, Target, and Amazon Graduate of a Forbes Magazine «Top 20 Schools for International Business»

• Lead all strategic trade marketing content initiatives for NBCUniversal, where I collaborate with all departments to help define both the brand story and the story as interpreted by the consumer and advertiser.

Project Manager — Duties & Responsibilities Oversee 1,000 employee call center operations ensuring efficient, effective, and profitable operations Recruit, train, and direct 25 Senior Call Center Managers ensuring they understand the brand and corporate protocols Design and implement staff training and development initiatives to enhance team skill sets Responsible for the implementation and operation of technical facets such as the Qfiniti platform and Avaya integration Utilize strong background in information technology, web development, engineering, and technical support Design and implement workflow and organizational structure for multiple corporate entities Work closely with various departments including human resources, development, IT, and others to develop strategic plans Analyze corporate structure and create business requirements, process flows, and procedures for organizational efficiency Responsible for the identification and removal of chronic system affecting issues to enhance daily operations Set and coordinate product release timelines and procedures for 23 regional call centers across the United States Coordinate the strategic and operational arms of the release management teams Train and lead release teams ensuring compliance with project budgets and release schedules Oversee all user testing to ensure proper product functionality prior to release Manage website and hardware integration, maintenance, updates, and other technical support issues Set and strictly adhere to departmental budgets and schedules Consistently meet or exceed customer service and project management goals through strong managerial skills Maintain comprehensive records detailing call center activities, product releases, and other pertinent data Build and strengthen relationships with key clients, partners, vendors, and community leaders Interact with support staff and company resources effectively to create the best consumer experience Develop a rapport with customers and orient them to various products and services Ensure customer satisfaction by maintaining friendly, supportive contact with existing clients Study internal literature to become an expert on products and services Represent company brand with poise, integrity, and positivity

Business Manager — Duties & Responsibilities Oversee daily operations, finances, and personnel for large parking company Responsible for more than 60 locations and over 400 employees Hire and train staff ensuring they understand the brand and adhere to corporate policies Instruct junior team members in customer service best practices Generate significant revenue through strategic marketing and sales initiatives Design and implement strategies to cut operational costs while enhancing sales Perform human resource functions including conflict resolution and benefit administration Oversee audit process, budgets, and payroll ensuring cost effective operations Consistently recognized for excellence in management, sales, and customer service Develop and strengthen relationships with clients, partners, and community leaders Encourage high customer retention by maintaining friendly, supportive contact with existing clients Utilize proficiencies in Amano System, Federal ADP Shark Bite, and Ticket Tech Represent company brand with poise, integrity, and positivity

ERA's Senior Vice President of Operations and Strategic Initiatives Melody Bohrer provided insights to how ERA Real Estate started the real estate succession planning conversation more than four years ago and how the brand's efforts and findings have culminated into a robust program titled Plan, Prepare, ProsperTM.