While the size
of an organization is not necessarily the prime measure for success on the Internet, a robust and
strategic use of funds and other
resources to sell a nonprofit's message to legislators, business leaders, potential donors and the general
public,
using all the online tools at one's disposal — even in conjunction with other communications media, like direct mail — is mandatory.
Professional Experience American Red Cross (Douglasville, GA) 11/2007 — Present Communications Manager • Lead the
strategic direction and implementation
of all
public relations and communication functions to achieve American Red Cross Blood Services collection goals and organizational objectives • Collaborate with Chapter counterparts to promote a singular American Red Cross image and messaging throughout the state • Develop viable communications plan to assure effective community awareness
of critical need for donations • Produce market communications and develop media outreach initiatives, including press releases, media inquiries, and special project updates, to ensure image and brand consistency • Author and edit scripts, presentations, and speeches for
use by senior - level organization executives • Establish partnership within the community to enhance awareness
of the blood donation program while leveraging key relationships with local - and state - level media professionals • Develop and implement an annual
public relations and communications budget to ensure self - sufficiency and utilize financial
resources in an efficient manner • Execute and supervise all staff - related functions including hiring, training, evaluation, and career development to create a well - qualified team and enhance operational success • Plan and implement employee award and recognition programs to honor milestone achievements, customer service excellence, and the accomplishment
of national initiatives • Perform all duties and responsibilities in compliance with standard operating procedures, Safety Quality Identity Potency Purity (SQUIPP), the Code
of Federal Regulations (CFR), Occupational Safety and Health Administration (OSHA), the Food and Drug Administration (FDA), and all other applicable federal, state, and local entities