In the process, they've pushed in -
stream ad rates from a typical $ 8 / thousand impressions ($ 8 CPM) to something closer to $ 20 or $ 25 in active political areas.
Not exact matches
«Growing
ad revenue in»18 is no longer a given as Pandora faces engagement and monetization challenges,» said analyst Benjamin Swinburne, who lowered his
rating on the
streaming service to equal weight from overweight.
TV
ads aren't cheap, even though
ratings have drastically dwindled the past few years thanks to on - demand services like Netflix and
streaming video on YouTube.