It's currently unclear what content will come out of the venture, exactly, but it factors into the government's larger «Creative Canada» plan, which aims to promote the discovery and creation of new Canadian programming, as well
strengthen local broadcasts.
«We believe that Shaw's investment results in a number of benefits to the
broadcasting system, including an ability to
strengthen local programming, ensure the ongoing viability of the second largest private conventional television network in Canada, and sustain a dynamic and competitive television market.»