But such literal thinking leaves little room for
strong trademark protection and, equally important, SEO strength.
Trademarks have been the central focus of tobacco plain packaging litigation, and the industry is fighting for
stronger trademark protection under the TPP.
Not exact matches
Trademark law gives
stronger protection to unique brand names than to generic ones for a good reason: a unique identifier is more valuable.
Because they have the money to invest in marketing, and when they do, they need
strong, distinctive
trademark awareness and
protection.