Accounts are NOT slapped for buying too many irrelevant keywords, not creating well -
structured ad groups, abysmal CTR on ad text, or even a bad overall account CTR.
Hill was a part of the Structurists, a
group formed in response to the Joost Baljeu's journal
STRUCTURE (1958 - 1964), along with Charles Biederman, Carlos Cairoli,
Ad Dekkers, Jean Gorin, Carel Visser and Gillian Wise, who all found common ground in the theories and principles of their De Stijl predecessors a few decades earlier.