Fitbit's shiny new Ionic smartwatch was supposed to help
the struggling wearables maker get back on top for the holidays, but it's looking like a grim reckoning may be coming for the company next year instead.
Struggling wearables maker Fitbit released its first true smartwatch, impressing investors a little bit.
Not exact matches
Some so - called unicorns — businesses valued at more than $ 1 billion — have
struggled, and several, like the
wearables maker Jawbone, have had to raise money at lower valuations.
Fitbit, the leader in the
wearables category, is close to an agreement to buy
struggling smartwatch
maker Pebble for up to US$ 40 million, in a move to gain the firm's intellectual property and software.
The dispute comes at a sensitive time for the overall
wearables market, with Fitbit having just agreed to acquire
struggling smartwatch
maker Pebble, reportedly for US$ 40 million.
There are other obstacles to consider too, like getting people to actually wear a device on a consistent basis — something that Fitbit, and most other
wearable makers, have
struggled with in the past.