Clever
titles are great, and
stick in the memory just like they do for fiction
books, but you need to add a subtitle (see next blog
on this topic) just below to describe what your
book is about.
Although I could have pitched some of my
books to traditional publishers, I didn't want a gatekeeper making a decision about whether readers would or would not be interested.For example, my Vanquish Writer's Block (originally
titled The Visual Writer)
book is fairly short but packed with tips
on using images when you're
stuck.