Sentences with phrase «studies on consumer choice»

Not exact matches

In a study published in the Journal of Consumer Research that examined the impact of mental stress on food choices, a majority of the participants selected an unhealthy food (chocolate cake) over a healthy food (fruit) after completing a complicated memorization task.

That's the finding of a new study published in the Journal of Marketing Research: «Healthy Choice: The Effect of Simplified Point - of - Sale Nutritional Information on Consumer Food Choice Behavior,» co-authored by Hristina Nikolova, the Coughlin Assistant Professor of Marketing at the Carroll School of Management at Boston College and J. Jeffrey Inman, Associate Dean for Research and Faculty and the Albert Wesley Frey Professor of Marketing at the University of Pittsburgh Joseph M. Katz Graduate School of Business.

A new study sheds light on how your inner consumer makes such existential choices.

When faced with healthy or unhealthy choices — which the study based on the level of fat, sugar, or salt — the consumer segments showed distinct variations in characteristics, purchasing behavior and response to price and discounts.

Furthermore, the study found that U.S. consumers are among the least likely to feel guilty about the impact they have on the environment, yet they are near to top of the list in believing that individual choices could make a difference.

«These findings suggest that consumers may benefit most from help in identifying relatively healthier choices but rely little on information about the exact caloric content of items,» the study authors write.

Consumer behavior analysis is the study of individual, group, or organization and the process utilized by them to purchase, select, use and dispose of the products, services, ideas, experiences, etc. and effect of these choices on the society in general.

Instead the Bureau will first study how points and fees function in the market and the impact of this and other mortgage - related rule - makings on consumers» understanding of and choices with respect to points and fees.

National Studies The Climate Change in the American Mind Project The public plays a critical role in the American response to global warming through their energy use at home and on the road, consumer choices, social norms, and political support for climate policies and leaders.