Not exact matches
He has spent over 15 years
studying social influence, what drives word of mouth and
virality, and how this leads products and ideas to catch on.
A second
study, to be published next week in the Proceedings of the National Academy of Sciences (PNAS), shows how these brain signals can be used to predict
virality of the same news articles around the world.
It talks about the value of connecting well with your readers, distributing your ebook to as many online retailers as you can, giving your book away for free, developing your author platform, maximizing «
virality,» and
studying bestsellers in your genre.
Critchfield cites Jonah Berger's book Contagious: Why Things Catch On (Simon & Schuster, 2013), which looks at marketing and
virality studies.