For those who are listening, you've written some really terrific
stuff about book marketing, about the business of being an author.
Not exact matches
This post is a bit of a departure from my usual
stuff, but if you're one of the many people who ask me
about how to
market a
book, you may want to check out how I'm connecting my
books with new readers:
You'll learn tips and tricks
about how to promote and
market your
book and other interesting
stuff that may enhance your success as an author.
Shawn then gives some very sage advice for all who are getting started with
book marketing and you're getting confused
about stuff like Twitter and such:
SUBSCRIBE to Authors, Publishing, Promotion Good
Stuff About Authors, Publishing,
Book Marketing, Publicity and Promotion from
Book Publicist Scott Lorenz
I've been liberal
about sharing all the
stuff I'm doing to
market my
books.
Some of the things Murphy mentions are things I've read before, either on blogs or other
marketing books (a portion of my day job is social media, so I've read this
stuff about social media being
about relationships, not advertising, many times).
Starting building content — blog posts, videos, powerpoints...
stuff talking
about you or your
book indirectly but not focused on
marketing.
PS) I talked
about some of this
stuff in my first course on
book marketing, Reach Your Readers, which you can now get free inside my Epic Book Design Pack
book marketing, Reach Your Readers, which you can now get free inside my Epic
Book Design Pack
Book Design Package.
Hope in Paris — monthly inspiration Mike Dooley's TUT — I'm doing the #tut30days right now Austin Kleon — creative
stuff to check out weekly so you don't feel ignorant
about the arts and being a creative artist Kris Carr — self - care and veggies to keep you healthy and positive Your First 10k Readers — dive deep into
book marketing — costs you some but a real community awaits @magicmommyhood on Instagram — daily parenting gems: feel good factor and laughs Aerogramme Writers» Studio — regular round - ups of grants and competitions, etc..
Recently I wrote a long post
about cutting edge
book marketing strategies: a lot of that
stuff can be outsourced; in fact I'm going to focus on building a step - by - step todo list you can use, just give to your VA and let them take care of everything (I may, eventually, set up some kind of service where you hire a VA from us to do everything, that way I can train them myself to know exactly what to do... but that's a long way off, because honestly I'd rather just focus on writing my own
books).
Authors always complain
about book marketing because they just want to focus on their writing; and it's true, most of what counts as «
book marketing» is actually low level, repetitive (but time - consuming)
stuff that you can teach anybody to do.
When you self - publish, you learn to write to
market, you learn
about blurbs and pitches and hooks and all sorts of neat
marketing stuff, and at first, I thought that if my
books «didn't make it», it would be a disaster, that I too (because of them) would never make it as a writer, that no agent or publisher would ever want to get near me.
The two
books (
about computing
stuff, so hardly mass
market) that I wrote were long before electronic publishing; but a friend who has a
book out tells me that he does get more royalties on the eBook edition, by
about 5 % — but the cost of the eBook, compared to the paperback, does suggest that the publishers are getting rather more out of that edition than he is.
Everything
about Chen and Yair's
market - themed food setup is just fab — they had tons of stations, plus a cocktail car, a beer car, and a candy buffet — but the fact that they
stuffed a real - life, full - size kayak with watermelon, grapes, mangoes, passionfruit, and more for their guests to dip into during the night makes this wedding truly one for the
books.
Tons of
books on the
market tout a «secret» that you don't know
about job search, but you often find it's the same old
stuff you've heard a million times.