Similarly, Facebook is now trying to equip creators with ways to earn the most possible from their biggest, most passionate fans who might pay way more in a tip or monthly
subscription than a creator could ever earn through ads.
Not exact matches
The service continues to woo top - tier
creators, Kilar said, because it offers a cut of both advertising and
subscription revenues — translating to a $ 50 CPM, or rate of payment per 1,000 views, which is 20 times larger
than average rates currently offered by YouTube.
It once was, but rather
than doubling down on independent
creators, helping them monetize with ads and commerce and selling
subscriptions to enhanced ad - free access, SoundCloud wasted years chasing the major record labels in hopes of building a Spotify competitor full of the most popular music.