Sentences with phrase «subsequent book marketing»

Not exact matches

MarketCap / GVA is better correlated with actual subsequent S&P 500 total returns than price / forward earnings, the Fed Model, the Shiller P / E, price / book, price / dividend, Tobin's Q, market capitalization to GDP, price / revenue and every other valuation ratio we've developed or examined in market cycles across history.

It was in Kindleberger's book that I also first learned about the impact of the Franco - Prussian War of 1870 - 71 and the subsequent reparations payments on global financial markets (which I discuss extensively in a February blog entry) and in unleashing the final stage of a global liquidity bubble that ended with the various panics of 1873.

That and subsequent books were marketed as nonfiction.

Working with a book publicist prior to the launch of your first book is a smart move, because if you know how to hire a publicist, and then learn from her on your debut release, you'll be well positioned to self - market your subsequent releases.

And how do publishers decide which books — excluding those by famous people, and specifically fiction (nonfiction seems like an easier sell)-- will get the larger advances and the subsequent marketing push?

While questions of artistic merit and marketing effectiveness are central to the importance of a book cover, and the professional standing of many cover - design providers is all over the map, I'm going to deal with those issues (and more) in subsequent posts.

But both of them are employing what I'd call «investment marketing»: doing things on behalf of their books that build their capabilities to do more on behalf of subsequent books.

As a long - time book reviewer and observer of other people's book marketing efforts... I've reviewed a lot of books for authors who have approached me directly, but very few come back and ask me to review subsequent books.

Facing the harsh reality of a market flooded with books and talented authors, I wonder if I haven't stumbled upon one of the reasons so few self - published authors go on to publish subsequent books and also the reason that so few authors — whether indie, traditional, or hybrid — are highly satisfied with their publishing experience.

His subsequent book, The Intelligent Investor, which Warren Buffet celebrates as «the greatest book on investing ever written», introduced the world to Mr. Market — the best investment analogy in history.

The basis of the book and subsequent film series went on the market last summer for $ 850,000 and sold earlier this year for more than $ 200,000 less than the asking price.