«Our first three flavors were wheat - free, so we used whole oats, which is a grain,» explains Savarese, noting that the company's
subsequent product introductions were all wheat and grain free, replacing rice flour and oats with chickpea flour.
Clearly, the
introduction of the premium - priced iPhone X — and the
subsequent customer adoption of the
product line — was great for the iPhone business last quarter and is likely to be the main driver of iPhone revenue growth during Apple's current fiscal year.