He suggests identifying the total addressable market, which is
a subset of the larger market.
Not exact matches
Do you homework, find out what
subsets of larger niches exist that may be underserved, and determine if there is a
market there to sustain e-commerce business growth.
In 2013, S&P 500 companies, the
largest in the United States but nonetheless a
subset of the
market, spent $ 521 billion on buybacks.