While it's okay to purchase your domain name and throw up some sort of «Coming Soon» page, you should avoid the big reveal until you've laid
some substantial ground work (SEO, content marketing, social media, paid advertising, etc.).
For
Ground Control, Silverman presents an entirely new and
substantial body of
work, including a site - specific installation that demonstrates the universe of forms and surfaces that he has created in his 14 - year practice.