Some self - publishers have a built - in target audience or
a substantial marketing budget.
Not exact matches
Many of the companies using crowdfunding today are actually organizations with their own
substantial PR and
marketing budgets — as well as a full back - office support staff of internal PR people,
marketing experts and financial backers fueling and helping their campaign.
Unsurprisingly the
substantial budgets for ICT meant that it was not long before suppliers across the UK recognised the enormity of this potential new audience, and in turn, new hardware and software resources designed for schools starting appearing on the
market.
But customer insights can be gleaned in many other ways: BBC Worldwide's David Boyle described how
market research had shaped campaigns — and spend for music and TV — the
budget for Eliza Doolittle's first album increased once focus groups indicated a more mainstream appeal, and they launched a
substantial Dr Who promotion in Korea once
market research suggested the Koreans would be especially well - disposed.
In fact, their economies have grown more quickly than they have issued debt, leading to a
substantial drop in their debt - to - GDP ratios.7 Although their
budget deficits remain higher than that of the average developed country, they are now well below their rate of GDP growth (something many developed
market countries can't claim).
Effective
marketing and client development does not have require a
substantial budget.