When Subaru brought out the wildly
successful Impreza and Legacy
lines back in the 1990s, both of which always featured a traditional hatchback or wagon, the automaker gave buyers an affordable and convenient - sized vehicle that
laughed off snow and gave you a fighting chance on ice.
The
line and photo drew a big
laugh, but it also underlined a subtle message within Bezos» whole presentation: the Kindle Fire is going to be the first hugely
successful competitor to the iPad, and Amazon knows it.