First making its mark in the e-book sector, the tech is turning the page when it comes to digital signage, creating a disruption in the market, as evidenced by several
successful signage projects realized on e-paper: Sydney traffic signs and London bus stops being among the most recognizable.
Unsuccessful deployments are nothing new in the digital
signage sector (just a few years ago less than half of digital
signage networks proved
successful), a fact attributed to, among other things,
project complexity.