Sentences with phrase «such as marketers»

Not exact matches

The human mind relies primarily on visual stimuli to successfully interact with the world around it, which is why it's only natural for marketers to build the vast majority of their strategies around visual media platforms, relying on high definition video playback devices, such as smartphones and tablets, to broaden their reach and bring the message across.

Keep in mind Forrester only surveyed 395 companies, which might not serve as a big enough pool to provide such a blanket statement that Facebook is failing marketers.

Many social networks, such as Facebook and LinkedIn, offer audience targeting for advertising clients, but marketers must first know whom they're pursuing.

Marketers can engage customers and take advantage of mobile marketing by incorporating QR codes into printed products such as postcards and posters to encourage people to snap the code and find out more about a product or event or download a specific app.

In this era of social media, search engine optimization, and a kaleidoscopic array of other digital advertising tools being deployed by digital marketers, you wouldn't be alone if you'd started to think that more traditional forms of promotion, such as email marketing, may no longer be as effective as they once were.

Copywriter and Internet marketer Pamella Neely recommended on Web Marketing Today use of such tools as Google Alerts, Paper.li, List.ly, Scoop.it and Swayy.co to identify content of possible value to current and prospective customers.

These marketers will use tools such as BuzzSumo to select topics that are timely and keyword - driven.

Many new marketers make the mistake of speaking to as broad of an audience as possible, but if you narrow your focus with more appropriate word choices (such as a larger or smaller vocabulary) and an appropriate tone (more formal or more casual), you'll amplify the effectiveness of your website.

Remember the New York Times story about how marketers for Target tracked major life events such as a family having a baby and used the information to grow sales?

In addition to advertising on the Digiday site — which generates about half the company's revenue — and running events, Friese said the company has also built a digital - advertising agency or studio in house that creates ads for a variety of marketers both on and off the site, including clients such as Nissan.

Social media is used by 58 percent of U.S. marketers to drive engagement during events in real time, primarily through posts that highlight aspects of the event such as presentations or performances.

The same signals and analytics, such as downloads and engagements, that marketers most frequently rely on in digital marketing to qualify a lead can also be used in a live event setting.

When the data is combined with a variety of other information sources, such as event registration and social media profiles, it is possible for event marketers to gain valuable insight into the minds of attendees to not only personalize events, but also appropriately estimate ROI.

By using big data to identify performance trends by campaign and channel, marketers can evaluate KPIs, such as conversion rates, to help discover gaps and seize opportunities based on historical trends.

Before this technology came along, marketers relied mostly on «after - the - fact» research methods, such as surveys, focus groups and interviews, to learn how customers interacted with their brand before making a purchase.

We frequently look at market share in our Place Insights product for marketers, to understand how a company, such as a fast food chain or a hotel group, is winning or losing against its competitive set.

Current Venture: Music Is My Business, an Atlanta company that matches performers with marketers at clients such as Heineken and ESPN and produces original music and animation

At the other end of the spectrum, Mail Boxes Etc. uses a scale of minus 2 to 2 for each of 20 criteria, which are weighted to arrive at a total score; Jinwoong, the sporting - goods marketer, uses an «eight - link chain» model for managing decisions about potential new products; the links detail the company's strengths in eight areas, such as distribution and in - store merchandising.

The list included big - spending marketers such as PepsiCo, Wal - Mart Stores, Starbucks, AT&T, Verizon, Johnson & Johnson, and Volkswagen.

Search Engine Marketing Search engine optimization is basically a system that marketers use to make your website easier to find, and search engine marketing is the process of advertising on the internet in a way that increases your site's visibility to customers, such as on Google or Yahoo! Both are often heralded by marketing experts, and we're not saying they aren't important, because they are — particularly for online retail stores.

If a key goal of empowerment marketing is to recognize women as intelligent consumers and communicate to them as such, marketers should use this approach in a way that honors their company's message rather than simply jumping on a bandwagon.

Morris says that about a third of buyers coming to Creative Cloud are clients such as small business marketers who are «new to Adobe.»

Marketers will have to adjust the way that they gather information from Twitter or Facebook activity — such as likes, retweets and language analysis — to analyze the effectiveness of an image.

Theater groups such as Punchdrunk, Complicite, and Steppenwolf all find success by bringing together just the right mix of writers, performers, musicians, designers, marketers, and financiers to create dazzling works that no one could create alone.

What this means to marketers is simple: You can boost brand awareness and consumer affinity with apps, but you must have a thorough understanding of your audience so you can provide them with an app that's functional (such as a calculator) or entertaining (like a video, game, or music), or provide some sort of social connectedness (such as an app for a user community).

Widely becoming recognized with carriers such as Sprint and soon to be Verizon, 4G speed allows marketers to get the message out faster with quicker download times.

While 53 percent prioritize developing a single view of each customer (a high priority for marketers around the world, according to MarketingCharts), they're faced with technological challenges such as multiple / duplicate records (41 percent), too many systems / difficulty keeping track of where data is housed (38 percent), and siloed data (37 percent).

Big opportunities to build new fan bases and engage with the rapid growing audience of eSports opens doors for marketers to gain assets such as naming rights, branded content, experimental activation, or jersey branding.

Has email gotten such a bad rap as the No. 1 way for concerned grandmas everywhere to irritate people with old mass forwards that business leaders and marketers have dismissed its value as a legitimate content distribution channel?

Her name is Anisa Telwar Kaicker, and she is a designer, packager, and marketer of cosmetics accessories — such as brushes and bags — that she sells to beauty brands, department stores, and high - end specialty retailers.

«As such, it's incredibly important for retailers and retail marketers to understand how to appeal to this demographic.

Using a combination of internal and external data (from publicly available sources such as social media) marketers will gain a better understanding of who their most promising customers are, and how to engage them most effectively.

Expert marketers such as yourself and Will are exactly who want to work with so your input is crucial to building a kickass product.

Top brands such as 1 -800-Flowers and Walmart joined agencies and marketers at the American Museum of Natural History.

The software - as - a-service focused (SaaS) startup has built device - agnostic tools provide services such as notification engine, A / B testing, custom integrations and automatic user profiles creator to product managers and marketers, to improve UI on websites and apps.

Marketers have traditionally relied on market research tactics such as surveys and focus groups to learn what customers think, but these measures can have their shortcomings.

B2B marketers in this vertical are beginning to understand that the investment in early - stage engagement initiatives is just as critical, if not more so, than late - stage, more traditional marketing collateral such as technical spec sheets and sales presentations.

But with the recent acquisition of Sun Products, Connecticut - based marketer of such brands as All, Wisk and Snuggle, it's finally heading to the New York metro area.

Meanwhile Nestlé, the world's biggest food maker and marketer, is poised to sell off its U.S. confectionery division, which markets bars such as Butterfinger and sugary treats such as SweeTarts.

Overall, B2C marketers are investing more in platforms such as Instagram, Facebook and Pinterest while B2B marketers focus on Facebook, LinkedIn and Twitter.

More than 50 endorsements from prominent marketers and environmental leaders such as Chris Brogan, Mark Joyner, Marcia Yudkin, Joel Makower, and Jacquelyn Ottman

On a final note, if you are a B2B marketer who is helping customers progress through a complex buying cycle, Ardath Albee has a must - read post on editorial calendars, where she suggests that you track additional details such as the following:

Those vendors that focus on basic capabilities — such as simply getting employees to parrot marketer - written messages — will see downward price pressure.

The Top 100 is composed of excellent content marketers such as Jeff Bullas, Michael Brenner, Gerry Moran, Joe Pulizzi, Gerry Moran, Lee Odden, Andrew Davis, Bryan Kramer, Ted Rubin, Heidi Cohen... Well you get the point, this entire list is filled with people that you should absolutely follow and engage with.

Setting up a workflow automation on a platform such as HubSpot enables marketers to do many important B2B tasks: Follow - up with leads automatically, nurture leads further down the sales funnel, and turn more leads into customers.

«Marketers and search engine optimization professionals attend SES Chicago each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

While white papers do not need to be gated to generate leads, most marketers use them as such.

Description: Marketers and SEO professionals attend SES Chicago each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

According to this year's data, 32 % of marketers rank outbound marketing practices such as paid advertising as the top waste of time and resources.

The Brewers Association and others have come to categorize such brews as «crafty» beers because manufacturers and marketers seem to deliberately conceal their true corporate heritage.