While the efforts made by Honest By, Nike and Nudie Jeans each seem to be worthy of varying degrees of applause, surely, hard - nosed cynics would find
such generosity hard to believe or at the very least sounding a little trite unless brands were frank about exactly how they define and where they draw the line with regard to trade secrets.
They don't know the motivations behind our actions, which are
such a crazy mix of self - preservation, pride, wisdom, uncertainty, fear, pain,
generosity, apathy, and prudence, it's
hard for us to figure them out for ourselves sometimes!