Our past game, Wolfenstein: Enemy Territory, had a large but predominantly hardcore PC audience, and just to get to the point where they could play online they had to download the demo, install it, connect to a server, realise they need a patch, get the patch, realise their
graphics card isn't up to scratch, go out and get a new
graphics card; then they finally get to play online with the right patch and on the right server and their broadband connection is choppy so they get a better broadband connection and they finally connect and everything's fine and
suddenly some 13 - year - old racist tells them that their wife is 400 lbs and, you know, it just basically ruins their experience.